Are You Affected by Amazon’s Vendor Central Shutdown?
Many vendors are experiencing the blackout and have not received purchase orders
On Monday, March 4th, 2019, many vendors (those that have a Vendor Central account) did not receive their regular purchase orders and there is news online that Amazon is shutting off Vendor accounts that are not doing significant volume. You may be seeing this in the news as a “Vendor Blackout.”
Nobody wants to run a business that can be affected by the actions of one large retail partner. Regardless of the short-term outcome, Amazon is clearly pushing to put pressure on Vendors as can also be seen with last years terms negotiations. With that in mind, as we have often recommended, it is more important than ever to diversify not only within Amazon (as a strategy of selling both on Seller and Vendor,) but also to other marketplaces outside of Amazon.
We are confident that there will be a strategy for everyone no matter the outcome from the current “blackout.” We believe in a hybrid approach with Seller and Vendor Central and we have dedicated resources to developing the proper systems for this approach. In any case, there are many advantages to going direct to consumer with Seller Central and we have touted those benefits since we started managing Vendor accounts.
If Amazon does, in fact, suppress some vendors, our advice would be to not skip a beat, assess all options, and take on strengthening your business by diversification of channels.
We have always known that Amazon management is more than content and advertising; it is navigating the rapidly changing environment and staying ahead of the curve. Velocity Sellers is here to manage and guide. That is why our clients are with us: so that you can feel confident in the direction of your business especially when faced with obstacles (and there will always be obstacles.)
It is ALWAYS a good idea to diversify.
Velocity Sellers has experience transitioning countless companies to Seller Central.
Amazon Store Management
Use our Amazon consulting to build your Amazon Store and go direct to consumer on Seller Central.
Maximize Pricing & Profit
Manage Retail Price Points and ensure your pricing represents your brand quality.
Looking for a way to source new products? We can help.
Maximize your Brand(s)
Our Amazon consulting helps you build product value by building a strong brand presence.
Maximize Search-ability. Amazon Customers Find Products in Primarily 1 Way Titles, Bullets, Descriptions and Keywords in order to bring customers to your products.
Whether you use Vendor Central, Vendor Express, Seller Central and/or FBA, we know which services will work best for your products and how to manage them to fully maximize sales.
Your product should never be out of stock. Let us manage your inventory so that your products and brands are always well represented and, most importantly, available.
Utilize Amazon Pay Per Click advertising to drive shoppers to your products.
We are a team of experienced committed and passionate marketers. From our experience, Amazon provides the greatest opportunity to profit online. We eat, breathe, and sleep Amazon and we love selling great products.