Amazon Explained: What is Brand Registry
There’s no denying that, for some companies, Amazon is the wild west of digital retail, filled with counterfeiters, unlicensed third-party sellers, and shady business practices. While that may be an oversimplification, it is undeniable that Amazon continues to make strenuous attempts to make its marketplaces a secure haven for all types of businesses. Brand Registry is at the heart of this since it gives you access to several tools that may help you grow and protect your brand while improving the consumer experience.