Amazon, Walmart and TikTok all want your holiday inventory pre-positioned in their own network, on their own cutoff. Here’s how to split it without stranding it.
Amazon logs that your image changed. It won’t return the old file, the reason, or the shelf you were competing against. Build the creative change log before the Q4 freeze.
Amazon attributes ad sales to the click date, so reports restate after you read them. What that does to Q4 bid decisions, and the baseline to pull in August.
Amazon doesn’t recognize sub-brands. It recognizes registered marks. Here’s what a second brand actually costs on Amazon, and why the decision has a trademark clock in front of it.
Amazon’s FBA New Selection Program (2026) caps out at 200 units. That’s not a launch subsidy — it’s a test subsidy, and its best benefits only pay if the SKU flops.
Most Amazon deal P&Ls are computed on the wrong denominator. Here’s the incrementality math, the post-deal trough, and how to price a Q4 deal properly.
