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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

How to create an Amazon Brand Store step by step: requirements, the Store builder, image specs, review, Store insights and how to drive traffic.
How to write an Amazon plan of action: when you need one, what Amazon says a good appeal contains, a fill-in POA template and
How Walmart Connect ads work in 2026: Sponsored Products, Brands and Videos, budgets, attribution and how to bring your Amazon PPC playbook over.
How Walmart Seller Center works in 2026: who can apply, fees and New-Seller Savings, performance standards, WFS and how it compares to Amazon.
What an FNSKU is, who still needs FNSKU labels now that Amazon ended commingling, and how to print, size and place them correctly in
Amazon’s Seller Assistant now runs workflows around the clock and connects to Claude and Amazon Quick. What it does, where your data goes and
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