0:00 – 1:28 – Intro and meeting the guests
1:30 – 3:46 – Content is King
3:50 – 5:00 – Resolution requirements
5:00 – 5:22 – People buy Images, not products
5:26 – 6:49 – How Content Can Drive Sales
6:50 – 7:09 – Doing A/B testing
7:13 – 7:44 – Making your product more enticing with your Content
7:45 – 10:24 – Examples of how effective good Content can be
10:26 – 12:54 – Lifestyle Images and why they’re crucial
12:56 – 14:20 – Where else can you use Content
14:25 – 16:22 – Ranking on your Images
16:24 – 18:01 – Strategy for using the space in an Image
18:02 – 18:57 – Amazon gives you lots of Content tools
19:00 – 20:08 – Using your Content in tandem with Ads and what content works best
20:10 – 22:32 – Catering Images to different marketplaces
22:33 – 23:41 – Getting dynamic and engaging with Content Features
23:42 – 24:15 – Stats from Amazon on having these Content features
24:16 – 31:03 – A+ Premium – history, benefits, and current Requirements
31:03 – 32:48 – What can you use in A+ Premium?
32:46 – 34:25 – How can Content affect a customer’s Confidence Level?
34:25 – 36:35 – Shoppers don’t touch your product online
36:47 – 40:03 – Strategies to sell your Brand on Amazon using Content and other tools
40:12 – 40:45 – We have the painters to improve your Brand Image
40:45 – 43:33 – Unifying your Brand and Content across all platforms
43:35 – 45:12 – Content guidelines and restricted terms
47:04 – 50:22 – Talking to Amazon about future updates to Content tools
50:23 – 51:42 – Tips on Content for New Brands – off and on Amazon
51:48 – 53:50 – Using Content and Brand Continuity as your competitive edge
53:51 – 54:17 – Use your Content to Sell your Brand, not your Product
54:18 – 54:43 – Wrapping up and Outro