Where Marketplace Strategy Meets Omnichannel Growth
Join us as Velocity Pete interviews these Amazon experts
on various topics that will help you boost your Amazon knowledge!
Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these various marketplace experts on various topics that will help you boost your omnichannel marketplace management knowledge!
0:00 – Intro to Topic & Guest
3:22 – Amazon Advertising & Atom11 Collaboration
14:26 – Advanced Control Options for PPC
25:44 – Optimizing Amazon Ad Performance Through Dayparting
34:03 – PPC Trends & Strategies for 2025
41:05 – Final Thoughts & Outro
0:00 – Intro to Topic & Guests
1:41 – Managing Post-Holiday Amazon Brand Experience
11:20 – Strategic SKU Management for Amazon Sellers
23:49 – Strategies for Success on Amazon in 2025
29:34 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:40 – Better Market Research in Consumer Behavior
5:35 – Consumer-Centric Approach in Marketing
17:11 – Understanding Buying Objections in Consumer Behavior
28:51 – Random Consumer Feedback and Truth Verification
35:02 – Enhancing Consumer Insights Through Scenarios
45:15 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
6:16 – Amazon E-Commerce Trends and Strategies
8:20 – Optimizing for Rufus on Amazon
19:52 – Maximizing Amazon Main Image Impact
29:30 – Amazon Keyword Optimization Strategies
35:44 – Future of AI in E-Commerce
43:30 – Influencer Marketing and E-Commerce Trends
53:20 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
5:13 – Omni-Channel Marketing Strategies With Ryan
9:13 – Cross-Channel Marketing Strategies for Brands
15:10 – Measuring Success in Omni-Channel Marketing
19:30 – Seasonal Events Impacting Marketing Strategies
31:11 – Using AMC Data for Amazon Marketing
40:55 – AI Applications in E-Commerce Marketing
50:21 – Predictive AI and Future Marketing Trends
53:57 – Expanding Marketing Strategies With AI
55:33 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
3:07 – Expanding Your Brand Across Marketplaces
11:11 – Navigating Profit Margins in E-Commerce
17:15 – E-Commerce Strategies for Big Retailers
27:21 – Diversifying E-Commerce Markets
35:15 – Maximizing Profit Margins on TikTok
49:38 – Expanding Brand Reach Through Marketplaces
56:23 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
2:42 – Managing Inventory Across Multiple Channels
11:45 -Enhancing Inventory Management With Data
18:19 – Future of AI in Inventory Management
26:57 – Optimizing Inventory Management for Success
32:20 – Outro & Final Thoughts
0:00 – Intro to Topics & Guest
4:05 – AI Implementation in E-Commerce
11:25 – Future of AI Output Optimization
19:45 – Integration and Adoption of AI
28:47 – Misconceptions and Reality of AI Integration
37:14 – AI Integration in Improving E-Commerce
44:38 – Future of AI in E-Commerce
50:54 – Final Thoughts & Outro
0:00 – Intro to Topic & Guest
2:20 – Evolution of E-commerce Data Management
6:29 – How Syndic8 Optimizes Product Listings
11:27 – Ensuring Data Quality and Error Reduction
18:08 – Data Security and Partnership Management
25:11 – White Glove Service and Client Support
31:03 – E-commerce Industry Trends and Future Direction
37:37 – AI Impact and Future of Syndic8
0:00 – Introduction to Neil Tanna
1:30 – Neil’s Journey Through CPG to TikTok
4:20 – How Big Brands Adapt to TikTok
9:19 – TikTok Shop and Amazon Partnership
14:22 – Building Community Before Commerce
19:00 – Live Commerce and Super Brand Days
23:15 – Search Ads and AI on TikTok
29:50 – Future of Brand Marketing with AI
33:50 – Key Advice for TikTok Success
0:00 – Introduction to Amazon Problem-Solving
1:09 – Ula’s Journey in Amazon Management
4:07 – The Art of Solving Amazon Problems
6:06 – Common Account Issues Sellers Face
10:15 – Navigating Amazon Support Successfully
15:16 – Brand Name Changes and Flat Files
26:03 – European vs US Amazon Marketplace
31:14 – Final Advice: Persistence is Key
0:00 – Meet Nick: Agency Owner’s Journey
7:31 – The Reality Behind E-commerce Success
15:01 – Navigating Client Relationships
18:21 – Impact of Tariffs on Amazon Sellers
24:02 – Fee Changes and Profitability Strategies
30:36 – The Future: Brick & Mortar vs E-commerce
35:13 – TikTok, Amazon & Emerging Integrations
0:00 – Meet Shannon Curley: Queen of Rhode Island
5:15 – Brand as Your Reputation Across Platforms
9:30 – AI for Brand Building: Uses and Limitations
18:10 – Great Content Creates Meaningful Connections
23:20 – Omnichannel Strategy: Adapting to Each Platform
31:40 – How can Brands use AI to help them expand?
39:10 – Final Thoughts & Outro
0:00 – Podcast Introduction and Catching Up
4:02 – Carbon 6 Acquisition by SPS Commerce
6:08 – Importance of Omnichannel Strategy
10:58 – Target Partnership and Expansion
15:52 – Amazon Fee Increases and Tariff Impact
22:29 – Strategies for Sellers Facing Challenges
26:01 – AI Advancements and Future Trends
30:47 – Final Thoughts on Seller Success
0:00 – Intro to Topic & Guest
1:57 – What Exactly Is a Trademark?
4:25 – What’s the Benefit of Amazon Brand Registry?
9:17 – How do you Protect Beyond Just Your Brand Name?
13:35 – How Similar Is Too Similar?
20:39 – Can Descriptive Terms Be Trademarked?
31:49 – How do you Maintain your Trademark?
39:57 – Final Thoughts & Outro
0:00 – Introduction to Guest & Topics
3:20 – Understanding Rufus and AI Search Adoption
8:35 – How AI Search Differs From A9 Algorithm
14:15 – Optimizing Product Listings for AI Models
21:55 – How AI Enhances The Customer Journey
34:00 – Future of AI: Opportunities and Challenges
41:25 – E-Content’s AI Search Optimization Evolution
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Where Marketplace Strategy Meets Omnichannel Growth
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