Holiday Sales Playbook: What Sellers Must Know For October Prime Day + Black Friday/Cyber Monday

Prime Big Deal Days is likely two days (with a chance of four), and the playbook is simple: have inventory and promos locked by early September, avoid copy rewrites inside 30 days (fix back-end data and variation/review hygiene instead), and protect margins now that coupons cost 2.5% and Lightning/Best Deals run $500–$1,000.

We cover realistic pricing strategy vs. markdowns, tools that prove profitability (Sellerboard, Helium 10), A+ comparison charts, and seasonal Storefronts that lift AOV, plus what to do after PBD to prep for a ~10-day BFCM runway and minimize Nov–Jan returns.