Amazon A+ Content Agency
Amazon A+ Content Services
Premium A+ pages that answer shoppers' questions before they scroll away.
Velocity Sellers plans, writes and designs Amazon A+ Content (formerly Enhanced Brand Content) for brand-registered sellers and vendors: Basic and Premium A+ modules, Brand Story and comparison charts, delivered as ready-to-upload files built to Amazon's A+ rules.
- Copy written with your listing keywords in mind
- Premium modules: full-width images, video, hotspots, carousels and Q&A
- Verified Amazon Partner, running Amazon accounts since 2016
Trusted by Brands Like
ReviewsPremium A+ Examples
Anatomy of a Premium A+ Content Page
Two sample pages, one method: every module answers one question a shopper has before buying. Pick a brand, then a module, to see what it does and why it is there.
Module
Full-width image with text (Premium)
Shopper Question
What is this, and is it for me?
What We Did
A sunlit kitchen scene and one line of copy, “A garden-fresh clean, bottle after bottle.” Four chips repeat the listing’s claims: essential oils, aloe vera, olive oil, ECOLOGO certified.
Module
Interactive hotspots (Premium)
Shopper Question
What’s actually in it?
What We Did
A flat-lay of the listed ingredients. Shoppers tap a number to read what each one does, in the words of the ingredient list.
Module
Image with text
Shopper Question
How do I use a refill?
What We Did
Three steps from the listing’s directions, short enough to read on a phone in one glance.
Module
Full-width image with text (Premium)
Shopper Question
How much am I getting?
What We Did
Reviews mention the size was smaller than expected, so this module does the math: one 33 fl oz refill holds 2.6× a 12.5 fl oz bottle.
Module
Navigation carousel (Premium)
Shopper Question
Which scents can I choose?
What We Did
Swipeable cards for Lemon Verbena, Lavender, Basil and Honeysuckle, plus the other scents on the listing.
Module
Comparison chart
Shopper Question
Which size should I buy?
What We Did
The brand’s own bottle, refill and dish soap refill. Amazon doesn’t allow competitor comparisons in A+.
Module
Q&A module (Premium)
Shopper Question
Is it gentle? What does ECOLOGO mean?
What We Did
Four answers drawn from the listing, including a note for sensitive skin, the other concern that comes up in reviews.
Module
Full-width image with text (Premium)
Shopper Question
What is this, and is it for me?
What We Did
Coffeehouse froth from a can, with the four numbers shoppers check first, taken from the Nutrition Facts panel: 190 mg caffeine, 7 g protein, 5 g added sugars, lactose free.
Module
Image with text
Shopper Question
Why is it called a draft latte?
What We Did
A macro of the froth and three short proof points from the listing: cafe-quality froth, real cold brew, born in the brand’s cafes.
Module
Interactive hotspots (Premium)
Shopper Question
What’s actually in it?
What We Did
Cold brew, whole milk, chocolate and a touch of sugar, with Kosher, Gluten free, Non-GMO and “contains milk” tags.
Module
Full-width image with text (Premium)
Shopper Question
How much caffeine, sugar and protein?
What We Did
Five numbers set large, straight from the label, so the page answers the question before a shopper opens the nutrition image.
Module
Navigation carousel (Premium)
Shopper Question
What other flavors are there?
What We Did
Mocha, Vanilla, Caramel, Triple and Cold Brew Black, each with its caffeine on the card.
Module
Comparison chart
Shopper Question
Which can suits me?
What We Did
Five flavors compared on caffeine, calories, added sugars, protein and milk, all from each flavor’s own label.
Module
Q&A module (Premium)
Shopper Question
How sweet is it? How chocolatey?
What We Did
Answers the two things reviewers disagree about, and points coffee-first drinkers to the Triple Latte or Cold Brew Black.
Built to Amazon's A+ rules:No star ratings or rankingsNo prices or promotionsNo competitor comparisonsEvery claim from the product listingAlt text on every imageChecked on phone and desktop
Basic vs Premium
Basic A+ vs Premium A+ Content
A+ Content replaces the plain-text product description with images, copy and comparison charts. Premium A+ adds larger, interactive modules that tell more of the story on a phone.
Premium A+ isn't a paid upgrade: Amazon unlocks it for brands that meet its eligibility criteria, which you can check in Seller Central's A+ Content Manager. If you aren't eligible yet, we design Basic A+ and a Brand Story that make the most of the standard modules.
A Brand Story is a separate carousel above your A+ Content that introduces the brand and links to other products.
| Basic A+ | Premium A+ | |
|---|---|---|
| Modules per ASIN | Up to 5 | Up to 7 |
| Image size | Standard module layouts | Larger images, up to the full width of the page |
| Video | Not available | Integrated video modules |
| Interactive modules | Not available | Hotspots, navigation carousels and Q&A |
| Comparison charts | Standard comparison chart | Enhanced comparison charts |
| Who can use it | Brand owners in Amazon Brand Registry, and vendors | Registered brands that meet Amazon’s eligibility criteria |
| Sales lift Amazon reports | Up to 8% | Up to 20% |
Module limits, features and sales-lift figures from Amazon's A+ Content design guide. Amazon's figures, not a guarantee.
What We Design
High-Impact Amazon A+ Content Design That Tells Your Brand Story
Our enhanced brand content design covers Basic A+, Premium A+ and Brand Story. These are the modules we use most, shown on our sample Premium A+ pages.
Comparison Chart
Compares the brand's own products so shoppers pick the right one and stay in your catalog.
Interactive Hotspots
Tap-to-read details on the product itself. Premium only, and the best way to explain ingredients.
Navigation Carousel
Swipeable cards for variants or a whole line, built for thumbs on a phone.
Numbers Module
The figures shoppers look for, set large, so nobody has to zoom into a label image.
Q&A Module
Answers the objections in your reviews before a shopper reaches them.
Image With Text
One idea per module, like this size guide, readable on a phone without zooming.
Copywriting
Amazon A+ Content Writing Services
Shoppers scan A+ Content; they don't read it. Our A+ content writing turns listing facts into short benefit lines, answers the objections in your reviews and keeps your brand's voice, whether we also design the modules or hand the copy to your designer.
Every line starts from something the listing, the label or the reviews already say. Nothing is invented.
- A+ Module Copywriting
- Brand Story & Messaging
- Feature-to-Benefit Copy
- SEO-Supported Messaging and Alt Text
- Comparison & Education Sections
- Compliance-Ready Copy
From Our Sample Pages
Client Results
What Better Amazon Content Has Done for Our Clients
Griot's Garage
Images, A+ Content and Brand Store rebuilt for a premium car-care brand, alongside a +33.6% gain in brand market share.
Read the Case Study
HALO
We cleaned up HALO's catalog, removed unauthorized listings and built its Store and A+ pages, taking it to multimillion-dollar yearly sales.
Read the Case Study
Safe Catch
Listing content and assortment optimized for a packaged-seafood brand, reaching a Top 20 category rank.
Read the Case StudyHow It Works
Working With an Amazon A+ Content Agency
Most A+ projects take 2 to 4 weeks, depending on the number of products, modules and revision rounds. Writing-only projects usually take 1 to 2 weeks.
- 1DiscoveryBrand guidelines, product details, reviews and competitors.
- 2Module PlanOne shopper question per module, in the order they're asked.
- 3Copy and DesignWritten and designed together, checked on phone and desktop.
- 4ReviewYou review drafts; we refine.
- 5DeliveryReady-to-upload files and help publishing them in Seller or Vendor Central.
How A+ Content Pricing Is Scoped
- How many products (ASINs) need A+
- Basic A+, Premium A+ or Brand Story
- Writing, design or both
- Whether new photography or imagery is needed
We scope every project after a free Amazon audit call, where we review your current listings and A+ Content and tell you what to fix first.
- Written with your listing SEO. A+ copy and image alt text are planned alongside your title and bullets, so they don't repeat each other.
- Tested where Amazon allows it. Eligible brands can compare A+ versions with Manage Your Experiments.
- Multi-SKU catalogs. Module templates and a shared style so a large catalog still looks like one brand.
- Verified Amazon Partner. Running Amazon accounts for brands since 2016.
FAQ
Amazon A+ Content Services FAQ
What is Amazon A+ Content?
A+ Content (formerly Enhanced Brand Content, or EBC) replaces the plain-text product description with images, copy, comparison charts and, with Premium A+, video and interactive modules. It is available to brand owners enrolled in Amazon Brand Registry and to vendors.
What is the difference between Basic A+ and Premium A+ Content?
Basic A+ allows up to five modules with standard layouts. Premium A+ allows up to seven, with full-width images, video, interactive hotspots, navigation carousels, Q&A modules and enhanced comparison charts. Amazon unlocks Premium A+ for registered brands that meet its eligibility criteria.
How much do Amazon A+ Content services cost?
Pricing depends on the number of products, whether you need Basic A+, Premium A+ or a Brand Story, whether we write, design or both, and whether new imagery is needed. We provide custom pricing after a free Amazon audit call.
How long does it take to create Amazon A+ Content?
Most A+ Content projects take 2 to 4 weeks, depending on the number of products, module complexity and revision rounds. Writing-only projects usually take 1 to 2 weeks.
Can you write A+ Content without designing it?
Yes. We can write A+ copy on its own, formatted module by module for your designer, or provide full design and production as well.
Can you update or redesign my existing A+ Content?
Yes. We audit existing A+ Content, rewrite copy to answer the objections in your reviews, and refresh or redesign the modules that aren't working.
Does A+ Content help Amazon SEO?
A+ Content mainly works on conversion rate, which feeds Amazon's ranking, and image alt text gives Amazon more to understand about the product. See Amazon SEO services.
How do we get started?
With a free Amazon audit: a 30-minute call where we review your listings and A+ Content and tell you what to fix first.
Find Out What Your A+ Content Is Missing
Book a free call. We'll review your listings and A+ Content and show you what to fix first.
Related: Amazon Brand Store Design · Creative Services and Brand Content · Amazon SEO and Listing Optimization · Amazon Catalog Management · Amazon Product Launch · Free Amazon Audit · Case Studies
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