In this episode, Velocity Pete sits down with consumer behavior specialist Peter-Paul Maan to unpack why market research is the real competitive edge in 2026. They break down the “loyalty problem” in ecommerce tools, why most polls give misleading answers, and how to structure consumer testing so you learn what actually drives clicks and conversions. The conversation also previews Intelvy’s 2026 upgrades—white-glove research, product sample testing, pricing intelligence, and a sales dashboard tied to Amazon SQP data—so brands can test faster, reduce risk, and optimize listings with confidence.
Key Takeaways
- Stop guessing: The fastest way to understand customers is to ask them—correctly framed.
- Tool-hopping hurts: Constantly switching tools slows teams down and disrupts process discipline.
- Polls can lie: Head-to-head comparisons often bias people toward “more value” (capsules, features) even when it’s irrelevant.
- Test the message, not the math: Isolate creative elements (hooks, benefits, visuals) so feedback reflects persuasion—not quantity.
- Use review insights smarter: Reviews confirm expectations; surveys reveal what stops people from scrolling before purchase.
- Context drives truth: Better answers come from scenario-based, emotional framing (right audience, right situation).
- What’s coming for 2026: White-glove research, product sample campaigns, pricing reports, and SQP-powered dashboards to connect insights to sales outcomes.
