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E-Commerce Trends 2025: Walmart, TikTok, and Amazon’s Next Moves

Picture of Peter Sims
Peter Sims

As an entrepreneur and growth leader, I’ve built my career helping brands thrive in the ever-evolving world of e-commerce. Today, I am a member of the amazing Velocity Sellers team, where my mission is to guide businesses through the complexities of Amazon with clarity, strategy, and measurable results. Success on Amazon isn’t about simply listing products—it’s about mastering the details, anticipating challenges, and leveraging proven systems to create lasting growth.
For over a decade, I’ve specialized in Amazon seller management, working with brands at every stage of their journey—from scrappy first launches to global expansion. Along the way, I’ve seen the hurdles sellers face firsthand: optimizing product listings, running high-ROI ad campaigns, managing inventory, and staying competitive with giants like Walmart. My strength lies in simplifying those challenges with tailored strategies that allow brands to focus on customers while I handle the backend with precision and care.
A significant portion of my work focuses on Fulfillment by Amazon (FBA) management. FBA has unlocked incredible opportunities for sellers, but it comes with its own maze of rules, fees, and logistics. I help brands stay compliant, cut costs, and optimize fulfillment efficiency, enabling them to scale without the constant headaches. Beyond Amazon, I also guide brands through the growing Amazon vs. Walmart marketplace competition, using data-driven analysis to uncover the smartest paths for pricing, positioning, and long-term growth.
Over the years, I’ve worked alongside some of the best Amazon account management companies and studied what separates exceptional support from average service. That perspective shapes how I operate today: proactive, protective, and always focused on the long game. Sellers trust me not just to grow their accounts, but to safeguard their brands against suspensions, policy changes, and shifting algorithms before they become costly problems.
When businesses come to Velocity Sellers, they’re not just looking for dashboards and reports—they want a partner who understands their vision and knows how to win in the most competitive marketplace on earth. That’s the commitment I bring to every client relationship: growth built on trust, insight, and relentless execution.
In short, I combine strategic foresight with hands-on execution to keep brands ahead of the curve. Whether it’s FBA optimization, seller management, or competitive marketplace analysis, my goal is simple: to help businesses grow faster, smarter, and stronger on Amazon. At Velocity Sellers, that’s exactly what we deliver every day.

Walmart’s High-Income E-Commerce Strategy

One of the most surprising e-commerce trends in 2025 is Walmart’s attempt to shed its discount-only image. Traditionally known for “everyday low prices,” Walmart has seen 22% e-commerce growth this year and is pivoting toward attracting high-income online shoppers.

The retail giant is rolling out premium products, including higher-priced appliances and luxury-adjacent categories. For brands and sellers, this opens the door to a different customer segment on Walmart Marketplace—one that values convenience but is willing to spend more online.

As Modern Retail reports, Walmart’s repositioning is part of a broader push to capture market share from Amazon and Target. If successful, Walmart could position itself as both a discount leader and a contender in luxury e-commerce.

If you sell mid-tier to high-end appliances, fashion, or home goods, Walmart may now be a viable marketplace for you. Consider piloting a limited assortment to test demand.

Key Takeaways

  • Walmart is targeting high-income shoppers with a new push into luxury e-commerce.
  • TikTok is transforming into an eBay-style marketplace, launching live auctions for pre-owned goods.
  • Amazon is deploying humanoid robots and AI traffic systems to automate last-mile delivery and warehouse operations.
  • Data security, automation, and brand positioning remain at the center of retail’s transformation.

Retail is being rewritten in real time. From Walmart chasing luxury shoppers to TikTok reinventing eBay and Amazon unleashing a robot fleet, the future of online selling is here. Scroll down for the biggest e-commerce trends in 2025.

TikTok’s Live Auction Bidding Feature

TikTok has rapidly evolved from a social media giant to an e-commerce disruptor. Its newest feature—countdown bidding live auctions—makes the platform feel like eBay 2.0.

Launched in mid-2025, TikTok now allows select sellers to auction pre-owned luxury items through livestream shopping. Buyers place bids in real-time, creating an interactive e-commerce experience that blends entertainment with sales.

This move positions TikTok as a serious player in live shopping—a market already exploding in Asia and gaining traction in the U.S. For sellers, the lesson is clear: if you’re not testing TikTok’s e-commerce strategy and finding ways to grow your TikTok Shop, you’re missing out on one of the fastest-growing online shopping trends in 2025.

But growth brings risk. In August, a TechCrunch investigation revealed 15,000 fake domains targeting TikTok Shop users, raising alarms about security and trust.

TikTok’s auctions are a goldmine for resellers of vintage sneakers, handbags, and collectibles. But security risks mean you should protect your accounts with multi-factor authentication and keep customer trust front of your mind.

Amazon’s Humanoid Delivery Robots

When it comes to automation in e-commerce, no one moves faster than Amazon. After ending its Scout robot program in 2022, the company is doubling down on humanoid delivery robots.

In 2025, Amazon opened a robotics testing facility in San Francisco to explore “real-world delivery challenges”—like navigating steps, driveways, and doorways. The goal is to push the limits of last-mile delivery, a sector that still eats into margins despite Prime’s dominance.

As Reuters noted, Amazon’s humanoid prototypes are part of its broader push to reduce delivery costs and speed up shipments. Yet, concerns about job displacement and tipping culture highlight just how disruptive this trend could be.

Faster delivery helps conversions—but watch for how these savings affect FBA fees. If fees don’t go down while robots replace drivers, sellers may need to push back or diversify fulfillment strategies.

Amazon Deploys One Million Warehouse Robots

Beyond last-mile delivery, Amazon hit another milestone in 2025: the deployment of its one millionth warehouse robot across global fulfillment centers.

Powering this fleet is Deep Fleet AI, a generative artificial intelligence system that manages robot traffic, assignments, and workflows. The company claims this improves warehouse efficiency by 10%. For urban shoppers near fulfillment centers, this might mean near-instant delivery. For rural customers, it could finally shorten long delivery times.

Amazon CEO Andy Jassy has argued that AI in e-commerce will make human jobs “more enjoyable” by removing repetitive tasks. Still, the bigger conversation revolves around whether these savings will trickle down to sellers—or simply stay with Amazon.

Keep an eye on FBA fee adjustments in 2025–2026. If Amazon leverages Deep Fleet to cut costs but doesn’t adjust fees, it may be time to evaluate multi-channel fulfillment alternatives.

The future of e-commerce in 2025 isn’t just about technology—it’s about positioning, trust, and adaptability.

  • Walmart’s luxury shift: Brands selling mid- to high-end products may find new audiences on Walmart Marketplace.
  • TikTok’s auction model: Social commerce is no longer optional—platforms like TikTok are merging entertainment with real-time transactions.
  • Amazon’s automation: Robotics and AI promise efficiency but could reshape fees, logistics, and even customer expectations.

For sellers, the winning strategy is omnichannel expansion. Diversifying across Walmart, Amazon, and TikTok ensures resilience in an unpredictable retail landscape.

Wild Predictions for 2026

If 2025 is any indicator, the next year could be even more disruptive:

  • Walmart launches a Luxury+ subscription tier with premium delivery services for high-income members
  • TikTok expands live auctions to cars and rare collectibles, directly competing with eBay Motors and Facebook Marketplace.
  • Amazon robots begin handling returns pickups directly from customer homes, eliminating UPS and FedEx in some markets.
  • AI-powered personalization pushes instant recommendations: within seconds of checkout, customers get offers for bundles managed entirely by machine learning.

For sellers, the takeaway is clear: prepare for faster, smarter, and more competitive e-commerce ecosystems.

From Walmart rebranding for high-income shoppers to TikTok reinventing eBay and Amazon’s robot fleet reshaping logistics, these shifts show that e-commerce in 2025 is all about reinvention.

Sellers who adapt quickly—testing live shopping, exploring Walmart Marketplace’s new direction, and monitoring Amazon’s automation impact—will be positioned to thrive.

E-Commerce Trends 2025 are not just headlines—they’re a roadmap for the next phase of online retail.

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