Winning in the AI Age: How E-Com Sellers Can Maximize Success in the Age of Automation

AI is moving faster than your marketing plan—and maybe your job description. In this episode, Pete and returning guest Amy Wees (Amazing at Home) get brutally practical: how to use AI today to 10× research, site audits, copy, and automations—before AGI and AI avatars upend the rest. We cover real workflows (multi-tool agents, NotebookLM source-grounded briefs, inbox and site automations), why outcomes > tool-chasing, and where human connection still wins.

We also talk brand strategy for the AI era—building product brands that survive automation, using UGC the right way, and updating creative, color, and conversion choices for how people actually buy now. Equal parts doomsday and playbook—so you can ride the wave, not get swallowed by it.