How to scale omnichannel without adding headcount or a heavy tech lift: lock Q4 inventory forecasting, protect rank on core channels (often Amazon and TikTok), and allocate budgets where margin holds. Expand first to additional Amazon markets before piling on new channels if ops are lean. Enable Buy with Prime on DTC to boost conversions via fast shipping and visible Amazon reviews. Expect AI-driven shopping and GEO (Generative Engine Optimization) to reshape discovery and purchase paths. The winning pattern: specialist teams for each channel, shared data, zero attribution turf wars—because when you show up where buyers prefer, everybody eats.
Key Takeaways
- Q4 priority: inventory forecasting and profit-based ad allocation.
- Protect momentum on your primary revenue channels; treat capital like poker chips.
- Quick win: add Buy with Prime to DTC for social proof + speed.
- Low-lift growth: expand to new Amazon markets before new platforms (case-by-case).
- Prepare for AI-assisted shopping and GEO changing search intent.
- Coordinate specialist teams; share data; avoid attribution politics.
