Amazon Black Friday 2025 will run from November 21 to November 29, bringing massive discounts across more than 35 product categories. For those looking for the best Amazon Black Friday deals, this shopping event promises irresistible offers. For sellers, this isn’t just another shopping event — it’s the most profitable sales window of the year, often driving 200–300% revenue spikes compared to regular months. With millions of shoppers ready to buy, sellers who prepare early can maximize profits through strategic pricing, Lightning Deals, Prime-exclusive promotions, and smart ad campaigns.
To win Q4, plan around Amazon’s Promotions Calendar, optimize your listings for mobile and holiday keywords, and forecast inventory ahead of deadlines. Black Friday rewards sellers who start early, manage budgets intelligently, and adapt daily. This guide breaks down proven strategies, ad insights, and inventory tips to help you turn holiday demand into record-breaking profit.
Velocity Sellers Insight — Black Friday 2024 Recap
- Average ad CPC rose 11 % YoY, reaching $1.93 (Tinuiti Q4 2024).
- Sellers who launched campaigns 10 days early saw 27 % higher ROAS on average.
- Mobile-optimized listings outperformed desktop-first listings by 42 % in conversion rate.
- Sponsored Brands drove 2.4× visibility compared to Sponsored Products.
Why Black Friday is a Game-Changer for Amazon Sellers
Black Friday is a massive revenue generator for Amazon sellers. The platform consistently reports it as their “record-breaking” shopping event each year. Amazon sellers need to understand this phenomenon to maximize their potential during what could be their highest-earning period.
The Q4 sales surge explained
Amazon sellers see their biggest sales window in the fourth quarter. Black Friday, Cyber Monday, and holiday shopping drive this surge. The numbers tell an impressive story – Amazon vendors saw order volumes increase by 25% year-over-year during Black Friday events. Third-party sellers’ direct-to-consumer sales jumped by 20%.
People spend substantially more during this time, at least 6% more than in previous years. Black Friday sales in the U.S. hit $9.12 billion in revenue in 2023. Sellers saw an 18% boost in Amazon purchases compared to regular periods.
How Black Friday fits into the holiday shopping season
Black Friday occurs immediately after Thanksgiving, and Cyber Monday follows the Monday after. The 2025 dates are set – Black Friday on November 28th and Cyber Monday on December 1st. The shopping excitement lasts much longer than just these days.
Amazon runs longer promotions. Their 2024 Black Friday-Cyber Monday event ran for 12 days. Many sellers start their deals early in November to catch eager shoppers. Prime members can grab exclusive discounts from November 21 to December 2, with some items going for up to 80% off.
This extended sale kicks off the holiday shopping season. Black Friday and the following weeks generate nearly 90% of Amazon FBA holiday revenue. The increased visibility helps drive even better sales in the weeks after.
Why Amazon sellers can’t afford to miss it
Amazon sellers have several compelling reasons to focus on this period:
- Unprecedented sales volume: Amazon got over 100 million orders during Black Friday weekend in 2023, bringing in about $4 billion. BFCM sees eCommerce retailers’ revenue jump 240% to 380%.
- Third-party seller success: Independent sellers made up over 60% of total Amazon sales during the 12-day Black Friday event. These sellers moved 200+ million units in Amazon’s 2024 event.
- Mobile shopping chance: Smartphones account for 40% of online Black Friday spending, making optimized listings vital.
Did You Know?
72 % of shoppers add items to their cart before Black Friday weekend.
Those early wish-lists convert 3–5× higher when deals go live.
Black Friday brings more than just sales. Sellers get better visibility and brand recognition. They can clear extra inventory at lower prices and see higher conversion rates as buyers are ready to spend.
Shopping habits are changing fast. UK Gen Z shoppers lead the way – 80% focus on buying gifts for others, and 40% start at least two weeks early. Planning isn’t optional anymore – it’s vital for success on Amazon.
Black Friday 2025 Countdown Tracker
60 Days Left to Prep
- 45 Days Out → Finalize Lightning Deals.
- 30 Days Out → Set ad budgets and upload A/B creatives.
- 14 Days Out → Check FBA shipment cut-offs.
- 7 Days Out → Run final pricing tests.
Pro tip: Sellers who start 6 weeks early see 2× more Buy-Box stability.
When Do Amazon Black Friday Deals Start and How Long Do They Last?
Amazon sellers must time their sales perfectly to maximize profits during holiday shopping. Amazon has turned Black Friday into a week-long sales event that goes beyond the traditional day-after-Thanksgiving retail focus. Sellers need to mark specific start and end dates on their calendars.
Key dates for 2025: Start and end of Black Friday deals
The official Black Friday lands on Friday, November 28 (the day after Thanksgiving). Amazon takes this traditional shopping day to another level. Based on their pattern from previous years, Amazon Black Friday 2025 will likely start on Thursday, November 21, 2025, at 12:01 am PST and continue through Friday, November 29, 2025, ending at 11:59 pm PST.
This extended schedule offers several benefits:
- A week-long sales window instead of just one day
- Customers have more time to find your products
- You can adjust prices and promotions based on early results
- Deals refresh throughout the event
Amazon’s holiday shopping kicks off even earlier with Prime Big Deal Days on October 7-8, 2025. This event marks the unofficial start of holiday shopping, making October crucial for inventory planning.
Understanding Prime Black Friday and early access
Amazon uses its Prime membership program to boost Black Friday participation. While everyone can access most Black Friday deals, Prime members get special perks that shape buying behavior. These perks include:
Prime members get exclusive access to select deals regular shoppers can’t see. They also get free shipping, which matters a lot during the holiday rush when customers need their gifts before Christmas.
Prime membership costs $14.99 monthly or $139 annually. This price tag becomes a bargain during Black Friday when exclusive deals can save more than the subscription cost. Sellers can create Prime-exclusive offers to attract these motivated buyers.
Amazon will likely promote Prime membership heavily before Black Friday 2025, just as they did in 2024 when they highlighted their free 30-day Prime trial for member-only discounts.
How long do Amazon Black Friday deals last?
Amazon’s Black Friday window has grown bigger over the years. After Black Friday Week (November 21-29, 2025), Amazon moves right into Cyber Monday deals from November 29 through December 2, 2025.
This creates a 12-day sale period from November 21 to December 2. Amazon updates deals daily or more often, with some flash sales appearing every five minutes during peak times.
Not all deals stay available throughout this period. Some discounts last just a day, while others might only be available for a few hours. Sellers must watch and adapt their strategy as the event unfolds.
Each year, Amazon’s Black Friday timeline gets longer. The 2025 event might see “Early Black Friday” deals starting in late October or early November. Sellers who prepare their inventory and marketing campaigns ahead of time can benefit from this extended promotional period.
8 Tips to Maximize Profits During Amazon Black Friday 2025
Eight proven tactics will help you maximize profits at the time of Amazon Black Friday 2025, during the year’s most profitable selling season.
1. Optimize your product listings early
Begin updating product listings at least a month before Black Friday. Add high-volume, holiday-specific keywords like “Black Friday deals” and “holiday gifts”. Your images need to work well on mobile since over 50% of Amazon shoppers use mobile devices. Videos showcase your products effectively, even without brand registration. Your original focus should be on refreshing titles while avoiding terms like “new” or “on sale now” to prevent ASIN suppression.
2. Use Amazon Coupons and Lightning Deals
Lightning Deals generate urgency through limited-time discounts and get prime placement on Amazon’s home page. To name just one example, they work exceptionally well during Amazon’s biggest sales: Prime Day, Prime Big Deal Days, and Black Friday. You should submit deals early—the deadline typically falls on September 30. Note that Prime members get 30-minute early access to Lightning Deals on Black Friday, giving you access to these motivated shoppers.
3. Utilize Amazon Prime-exclusive promotions
Prime Exclusive Discounts highlight your product with a special badge for Prime members. These discounts must range between 20% and 80% off the non-promotional price. Products must have at least one review with a 4-star minimum rating to qualify. Prime discount setup used to be free, but now comes with a $50 fee.
4. Monitor competitor pricing in live updates
Price intelligence tools update data every ten seconds so you can spot and respond to competitor moves quickly. Rather than always reducing prices, strategic pricing can work better—higher prices for luxury items can suggest quality and exclusivity. Amazon’s tools and third-party software help adjust prices automatically based on market conditions and customer demand.
“You won’t make up margin on Black Friday—you’ll make it up on volume. If you need price increases, do it in January.”— Eric Peterson Director of Brand Onboarding at Velocity Sellers
5. Prepare inventory for high-demand SKUs
Historical data from previous Black Friday events helps forecast inventory needs. Category growth percentages play a key role in planning stock levels. Both FBA and FBM SKUs provide flexibility if FBA stock runs out. This approach helps manage stock and prevent lost sales during peak demand.
6. Use Sponsored Products and Display Ads
Your ad budgets should increase by 10-30% during Black Friday and Cyber Monday. Performance metrics like impressions, click-through rates, and conversion rates need daily monitoring. Sponsored Brand Ads can showcase up to three products while Sponsored Display Ads target off-Amazon audiences. Of course, your ad spend needs close tracking—automation tools or manual adjustments can prevent overspending if budgets climb too quickly.
7. Offer bundle deals to increase AOV
Virtual bundles combine complementary products that customers naturally use together. This strategy increases average order value while creating unique combinations that competitors can’t easily match. These bundles work well with Sponsored Products and Sponsored Brands ads to drive targeted traffic. Smart bundle pricing feels like a deal while protecting your margins.
8. Track performance and adjust daily
BSR (Best Seller Rank) in your primary categories needs daily monitoring. Alerts help track significant changes in category placement or listing health. Moving budgets from underperforming ads to those with higher returns improves results. Automated rules keep successful campaigns active during peak hours while adjusting spend based on inventory and pricing changes.
How to Prepare Your Inventory and Fulfillment Strategy
Your Amazon Black Friday success relies on smart inventory planning. Running out of stock means missing valuable sales that could have been yours.
Forecasting demand based on past data
Smart inventory management starts with a deep look at historical sales data from previous Black Friday events. You should add a 20-30% buffer above your predicted units to handle sudden traffic spikes and better conversion rates. Look at last year’s holiday numbers and your year-over-year growth percentage for products that are 12 months old. Seller data shows that products selling well throughout the year see even higher numbers during November and December.
Using FBA vs FBM during peak season
A hybrid approach helps you maximize Black Friday sales. FBA comes with benefits like Prime eligibility and faster delivery that 67% of shoppers can’t do without. In spite of that, FBA has its limits during peak season with strict inbound restrictions and warehouse delays.
The smart play is to create duplicate FBM listings for your top-selling FBA products. This gives you backup when FBA stock runs low and prevents missed sales. Your choice between fulfillment methods ends up depending on what you sell, how much you sell, and your operational setup.
Avoiding stockouts and late shipments
Mark these critical 2025 deadlines on your calendar:
- August 29: Inventory deadline for Amazon Warehousing & Distribution
- September 19: FBA Amazon-optimized shipment splits deadline
- October 20: FBA minimal shipment splits deadline
From August 18, all shipments with non-partnered carriers run on a 7-day delivery window, so plan accordingly. Keep daily tabs on your inventory and set alerts for low-stock SKUs.
Advertising and Promotions: Getting Visibility in a Crowded Marketplace
Success on Amazon Black Friday depends on smart advertising strategies in a competitive marketplace. The cost-per-click for Amazon ads has increased to $1.89, showing a 9.9% rise from previous Black Friday events. Smart ad management will determine your profit margins.
Setting up Sponsored Product campaigns
Your click-through rates will likely drop by 7% compared to previous Black Friday periods. You should increase your bids by 10-30% during the event to stay visible. Your daily report checks will help adjust bidding when competition peaks.
Black Friday sales data shows that 30% of purchases happen after 7 pm. Budget alerts will help maintain visibility during peak shopping hours. This prevents your campaigns from running out of money too early.
Using Amazon DSP for retargeting
Investment in Amazon’s Demand-Side Platform grew by 28% compared to previous Black Friday events. Brands now target shoppers earlier in their buying process instead of waiting for the purchase moment. This represents a strategic change in upper-funnel advertising.
Sponsored Brands format saw a 6.5% year-over-year improvement in click-through rate despite lower overall engagement. These premium spots cost more ($2.55 CPC versus $1.80 for standard Sponsored Products) but deliver stronger results.
Creating urgency with limited-time offers
Lightning Deals appear on Amazon’s deals page with countdown timers, creating FOMO (fear of missing out) effectively. Prime members get 30-minute early access to these deals. You should apply for Lightning Deals before the cutoff dates, typically September 30th.
Your social media channels should display countdown timers and exclusive discount codes for followers. This approach brings external traffic to your listings and builds urgency across platforms.
“Don’t run a deal just to run a deal. What’s the purpose, and how does it serve your brand?” — James Dee, Director of Brand Management at Velocity Sellers
Conclusion
Amazon Black Friday 2025 gives sellers a great chance to boost their profits. This piece shows you proven ways to boost your Q4 sales in what could be your biggest money-making period of the year. Your success in this major shopping event depends on good planning, not rushed preparations.
Black Friday on Amazon isn’t just a one-day event. It runs from November 21 to November 29 and naturally flows into Cyber Monday deals. This longer shopping window gives you many chances to grab customer attention, especially when you use Prime-exclusive promotions and Lightning Deals the right way.
You need to start getting ready months before. Focus on making your listings better, planning your prices, and figuring out your inventory needs. On top of that, smart spending on Sponsored Products, Display Ads, and Amazon DSP will boost your visibility when competition is at its peak.
The gap between okay and amazing Black Friday profits comes down to how well you adapt. Keep a close eye on your campaigns, what your competitors charge, and your stock levels every day. Change your approach based on what the numbers tell you instead of setting it once and forgetting about it.
Put these tested methods to work now. You’ll be ready to get your piece of the billion customers who spend during Amazon’s biggest sales event. Black Friday winners don’t just get lucky – they spot the opportunity and follow through with a solid plan.
Bonus: Micro-Banner “Black Friday Seller Checklist”
- Listings optimized
- Coupons submitted
- FBA deadlines met
- Ad budgets ready
- Inventory synced
“Your Black Friday success starts with preparation. Screenshot this checklist and crush Q4.”
