Here’s a problem that’s plagued the Amazon agency world for years: The person selling you on strategy isn’t the person executing it.
You sit through a pitch from some charismatic thought leader who speaks at conferences, posts brilliant LinkedIn content, and clearly knows their stuff. You sign the contract. Then you get handed off to a brand manager three months out of college, and a shared creative team treats your $50M brand like a production-line widget.
It’s the classic bait-and-switch, except it’s so normalized that nobody even calls it out anymore.
We just fixed that problem.
John Aspinall Is Now Velocity Sellers’ Chief Evangelist and Creative Director
Starting earlier this month, John Aspinall joined Velocity Sellers in a dual role that fundamentally changes how we operate – and what clients actually get when they work with us.
If you know John, you know he’s been one of the most vocal and visible voices in the Amazon space for years. Chief Evangelist at Trellis. Generated over $1M in revenue at My Amazon Guy while managing a 12-person BDR team. Founder of EcomGhosts, a LinkedIn ghostwriting agency that hit $10K MRR in 60 days. Strategic Advisor at ProductPinion. Speaker, writer, strategist – the guy you see on stages and in your LinkedIn feed talking about creative optimization, conversion strategy, and why most Amazon listings fail.
That’s the Evangelist part. The public-facing thought leadership. The speaking circuit. The content machine. But here’s where Velocity Sellers just separated itself from every other agency out there:
John isn’t just the voice of the agency. He’s hands-on in your account.
Every major Amazon agency has its public face. The person is building authority, speaking at conferences, creating content, and establishing credibility. That’s table stakes in 2025.
But at most agencies, that person is selling you on expertise they personally won’t deliver. You get the strategy session with the expert, then you get reassigned to whoever has capacity on the operations team. You wind up with a brand manager following a playbook and a shared creative person cranking out assets based on their best guess.
No direct access to the strategic mind you hired the agency for. No custom thinking tailored to your brand’s specific challenges. Just serviceable execution from people who are good at following processes but not equipped to push your brand to the next level.
Velocity Sellers just made that model obsolete.
When you work with us, John Aspinall isn’t just the evangelist talking about creative best practices on LinkedIn – he’s the Creative Director actively working your strategy. You’re not getting the B-team.
You’re getting the person who actually understands why seamless Premium A+ flows matter, how hero image testing drives lift, and what makes a listing convert at 15% instead of 8%.
This isn’t about vanity titles or org chart chess. This is about structural competitive advantage.
What This Actually Means for Clients
You’re getting two things that have never existed in the same place:
1. Access to cutting-edge strategic thinking that comes from being in the arena daily
John isn’t theorizing from the sidelines. He’s building JSON specs for Premium A+ content. Testing hero images. Analyzing competitor creative. Developing frameworks for product infographics. The strategies he’s publicly discussing are the ones he’s implementing in client accounts. No lag time between insight & execution.
2. Direct accountability from the person setting the strategy
There’s no game of telephone. No “I’ll talk to the creative team and get back to you.” No dilution of vision through layers of handoffs. The person who understands your brand’s positioning is the same person directing your creative output. The feedback loop is instant. The strategic pivots are informed by actual hands-on execution.
This is what elite in-house creative teams have access to. Velocity Sellers clients now have it too.
What does this matter now?
The Amazon marketplace has never been more competitive. Creative is no longer a nice-to-have – it’s the primary lever for conversion & differentiation. Brands that treat creative as an execution task are getting buried by brands that treat it as strategic warfare.
Most agencies operate like production houses—optimized for throughput, not innovation. Competent execution at scale is their comfort zone. A breakthrough creative that drives measurable lift usually isn’t.
Velocity Sellers just rebuilt the model around the opposite principle: Strategy and execution in the same hands. Thought leadership backed by hands-on delivery.
If you’ve been looking for an agency partner that doesn’t just talk about best practices but actually implements them in your account – if you’re tired of the bait-and-switch model where the expert disappears after the sales pitch – this is the inflection point.
About Velocity Sellers
We’re a full-service Amazon and omnichannel agency serving brands with $100K+ monthly revenue. We don’t just manage your marketplace presence – we build creative strategies that convert, optimize for measurable growth, and treat your brand like it actually matters.
Want to work with John and the Velocity team? Let’s talk.
Creative Services and Brand Content
We provide creative services and brand content that combine design, video, and storytelling to drive conversions—turning browsers into buyers and buyers into loyal brand advocates.
