Velocity Sellers Podcast
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Tune in for Real-World Insights from Marketplace Experts, Operators, and Industry Leaders.
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
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0:00 – Introduction to the guest and Connect Books
1:05 – The guest’s background and how Connect Books started
3:12 – The idea that books are the story of a business
6:56 – How tariffs affected e-commerce sellers
8:47 – Helping sellers navigate Q4
17:48 – What profitable sellers do with their books
23:17 – Advice for sellers in 2026, focusing on cash flow and inventory
▼ View Timestamp of the Podcast
0:00 – Introduction to the guest and Connect Books
1:05 – The guest’s background and how Connect Books started
3:12 – The idea that books are the story of a business
6:56 – How tariffs affected e-commerce sellers
8:47 – Helping sellers navigate Q4
17:48 – What profitable sellers do with their books
23:17 – Advice for sellers in 2026, focusing on cash flow and inventory
John Aspinall vs Jay Hunter: AI Usage, TikTok Relevance, and Amazon Growth Plans | Velocity Showdown
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01:59 What is one way sellers should avoid using AI in 2026?
05:07 If you were a feudal lord, who would you pledge fealty to: Amazonia or TikTokistan?
07:29 What is the most essential hire on an e-commerce team?
10:28 What is the number one thing brands waste money on?
12:44 What is the most underrated growth strategy?
16:03 Which paid ad channel should you be investing the heaviest into for profitable sales growth in 2026?
20:19 What is the biggest friction point in the customer journey today?
23:10 What has been the best and worst use of your time on a given day?
26:57 If you could own Jeff Bezos’s yacht or spaceship, which would it be?
28:55 What would be the best category to start from scratch and launch a new e-commerce brand today?
31:34 How do you turn a one-time buyer into a loyal repeat customer?
35:23 What is the most important way to use AI in 2026?
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0:00 – 2025 Recap and 2026 Forecast
1:50 – Key Impacts on Sellers in 2025: Tariffs and AI
7:09 – AI Tools Driving Conversions Through Creative Asset Testing
11:09 – The Future of Amazon’s Shopping Experience
15:05 – AI’s Impact on the Job Market and Increasing Human Effectiveness
25:43 – Advice for New Amazon Sellers in 2026
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0:00-Welcome to the E-tail Report: Overview of six headlines for Q4 2025
1:37-AI and Amazon’s Shift to Strategic/Agentic AI
5:10-TikTok Shop’s Maturity and Major AI Crackdowns
8:13-Walmart’s Premium Pivot and Expansion into the Premium Category
10:07-Review of Black Friday and Cyber Monday Statistics
16:00-AWS Accelerating into AI Infrastructure and the Custom Silicon Race
18:52-Content Creation and Moderation Race, focusing on AI Labeling
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00:11 – Introduction to the CEO and co-founder of Tracefuse
01:51 – Explanation of Tracefuse’s service
03:41 – Examples of violations
05:48 – The importance of having high-quality reviews
10:27 – How Amazon reviews impact negotiations with major retailers
16:13 – The importance of staying compliant with Amazon’s guidelines
28:28 – Free tools for Amazon sellers: Amazon Review Checker and Super ROI Calculator
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00:00: Trademark Importance and Expert Introduction
01:25: Eminem’s Trademark Lawsuit
04:11: Three Steps of Policing Your Mark
06:43: Risk of Not Securing a Trademark
11:43: Difficulty of Finding a Trademark and AI’s Role
17:29: Trademark Office’s Inconsistent Rulings and AI
21:34: Advice for New Businesses on Getting a Trademark
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00:00 – Q4’s challenges of increased growth and returns
01:18 – The importance of preparing finance operations before Q4
03:39 – Identifying the biggest financial blind spots for sellers
07:53 – Financial processes that break when scaling
13:02 – The foundational requirement for leveraging AI in finance
18:46 – The future of cash flow forecasting and strategic planning
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0:00 – Introduction: The Consumer Behavior Specialist
2:35 – The “Loyalty Problem” and Industry Shifts
4:08 – The Importance of Product Validation & Core Consumer Information
5:58 – Why Quantitative Feedback is Often Misleading
10:39 – The New Sales Story Formula and Testing Concepts
15:08 – The Power of Emotional and Contextual Framing
17:34 – New Tools from Intelivi: White Glove and Product Testing
22:36 – Connecting Consumer Insights to Amazon Sales Data
24:40 – Final Thoughts
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dir=”auto”>0:00 – Setting The Stakes For Sellers
3:31 – State Of E‑Commerce 2024
aria-label=”8 minutes, 11 seconds”>8:11 – TikTok x Buy With Prime Integration
el=”9 minutes, 27 seconds”>9:27 – Tariffs: Impact And Outlook
s=”yt-core-attributed-string__link yt-core-attributed-string__link–call-to-action-color” tabindex=”0″ href=”https://www.youtube.com/watch?v=U2UoKe36YUs&t=677s” target=”” aria-label=”11 minutes, 17 seconds”>11:17 – Global Expansion And New Sourcing
19:05 – AI Search: Rufus And Cosmo
22:34</span>r=”auto”> – Keywords Still Matter With AI
href=”https://www.youtube.com/watch?v=U2UoKe36YUs&t=1563s” target=”” aria-label=”26 minutes, 3 seconds”>26:03 – Final Takeaways And Wrap
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0:00 – Intro And Headlines
0:18 – Amazon’s $2.5B FTC Settlement
1:33 – Prime Speed Beyond Amazon’s Walls
2:24 – Walmart’s OpenAI Shopping Bet
4:24 – Three‑Hour Delivery To 95 Percent
5:12 – TikTok’s New Negative Balance Rules
6:46 – TikTok Cracks Down On Spammy Content
8:33 – Recap And Where To Get Help
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0:00 – Sales Up, Profits Down?
3:40 – Common E‑Com Accounting Pitfalls
5:30 – Tariffs Hit and What Happens Next
9:00 – Cutting Loser SKUs to Save Cash
15:30 – Diversification Myths and Reality
22:00 – From Insights to Actionable Growth
31:20 – Trends Since COVID and Competition
38:00 – What Successful Operators Do
41:00 – Make Accounting Your Advantage