With over 20 years of experience driving revenue growth for e-commerce brands, John Aspinall has established himself as a leading authority in creative optimization, click-through rate (CTR), and conversion rate (CVR) strategy for Amazon and marketplace sellers. His career spans the evolution of digital commerce – from launching his first e-commerce venture in the early 2000s to now serving as Chief Evangelist & Creative Director at Velocity Sellers.
John’s expertise lies at the intersection of data-driven creative testing and actionable growth strategy. He has guided hundreds of brands and agencies through the complexities of listing optimization, hero image strategy, and conversion-focused merchandising. His methodology centers on rapid A/B testing and consumer research that transforms product listings into high-performing sales engines – helping clients unlock tens to hundreds of thousands in incremental revenue.
A sought-after speaker and educator in the Amazon seller ecosystem, John has presented at numerous industry events, including Amazon Accelerate, Prosper Show, ASGTG (Amazon Sellers Group), BDSS (Billion Dollar Seller Summit), and dozens of virtual summits. His sessions consistently focus on practical, implementable strategies that sellers can execute immediately to improve their marketplace performance without increasing ad spend.
Throughout his career, John has held senior roles in industry-leading agencies & multiple e-commerce companies, developing expertise across Amazon PPC, DSP, A+ Content, packaging design, and brand positioning. His work with industry leaders like Kevin King and collaborations with top-tier Amazon agencies have cemented his reputation as the “CTR GOAT” – someone who helps brands make more by optimizing what they already have.
John’s mission is simple: make consumer insights fast, affordable, and actionable so e-commerce teams can scale with confidence and turn creative assets into measurable revenue growth.
