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Velocity Sellers Podcast

Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!

Tune in for Real-World Insights from Marketplace Experts, Operators, and Industry Leaders.

Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.

00:00: Trademark Importance and Expert Introduction

01:25: Eminem’s Trademark Lawsuit

04:11: Three Steps of Policing Your Mark

06:43: Risk of Not Securing a Trademark

11:43: Difficulty of Finding a Trademark and AI’s Role

17:29: Trademark Office’s Inconsistent Rulings and AI

21:34: Advice for New Businesses on Getting a Trademark

00:00 – Q4’s challenges of increased growth and returns

01:18 – The importance of preparing finance operations before Q4

03:39 – Identifying the biggest financial blind spots for sellers

07:53 – Financial processes that break when scaling

13:02 – The foundational requirement for leveraging AI in finance

18:46 – The future of cash flow forecasting and strategic planning

0:00 – Introduction: The Consumer Behavior Specialist

2:35 – The “Loyalty Problem” and Industry Shifts

4:08 – The Importance of Product Validation & Core Consumer Information

5:58 – Why Quantitative Feedback is Often Misleading

10:39 – The New Sales Story Formula and Testing Concepts

15:08 – The Power of Emotional and Contextual Framing

17:34 – New Tools from Intelivi: White Glove and Product Testing

22:36 – Connecting Consumer Insights to Amazon Sales Data

24:40 – Final Thoughts

0:00 – Intro And Headlines

0:18 – Amazon’s $2.5B FTC Settlement

1:33 – Prime Speed Beyond Amazon’s Walls

2:24 – Walmart’s OpenAI Shopping Bet

4:24 – Three‑Hour Delivery To 95 Percent

5:12 – TikTok’s New Negative Balance Rules

6:46 – TikTok Cracks Down On Spammy Content

8:33 – Recap And Where To Get Help

0:00 – Sales Up, Profits Down?

3:40 – Common E‑Com Accounting Pitfalls

5:30 – Tariffs Hit and What Happens Next

9:00 – Cutting Loser SKUs to Save Cash

15:30 – Diversification Myths and Reality

22:00 – From Insights to Actionable Growth

31:20 – Trends Since COVID and Competition

38:00 – What Successful Operators Do

41:00 – Make Accounting Your Advantage

0:00 – Is AI Running Everything?

2:08 – Why Expand Beyond Amazon

6:31– Picking the Right Marketplace Fit

11:28 – Expansion Timelines and Margins

15:22 – TikTok as Launchpad, Repeat on Core Channels

19:27 – AI’s Role in E-commerce Execution

26:02 – Will AIs Buy for Consumers?

32:06 – Practical AI at Use: Feedback Loops

0:00 – From Trends To Transactions
5:00 – AI’s Tipping Point In E‑commerce
12:00 – Automating Outreach At Scale
22:00 – TikTok Vs Amazon: Compete Or Team Up
33:00 – AI Video And The Human Question
42:00 – Where Social Commerce Goes Next

0:00 – Expanding Brands in 2025
5:07 – Inventory Forecasting for Q4
9:14 – TikTok and Amazon’s Dominance
17:52 – Buy with Prime Integration Benefits
29:04 – AI’s Impact on Shopping Experience
38:33 – Building Your 2026 Channel Strategy

0:00 – AI Doomsday Predictions
3:41 – The Accelerating Timeline of Job Loss
7:57 – Finding Hope in Automation
11:39 – AI’s Creative Potential vs Human Touch
16:09 – How AI is Transforming Business Processes
22:13 – Building Brands That Survive the AI Revolution
35:47 – Focus on Outcomes, Not Tools

0:00 – Intro to Guest and Topics
8:21 – Why Authentic Content Outperforms Polished Ads
19:39 – Complementing Reviews with Video Content
28:29 – AI’s Role in UGC’s Future
34:04 – Coaching Creators for Authentic Content
37:18 – Testing Strategies for UGC Success
43:05 – Creating a System, Not Random Actions

0:00 – Intro to Topic
1:01 – Speculating on Prime Big Deal Days
3:10 – What Sellers Should Have Done Already
6:42 -Dealing with Amazon’s New Fee Structure
15:12 – Optimizing Your Store for Holiday Sales
21:05 – Post-Event Analysis and Black Friday Prep
28:09 – Mobile Shopping Experience and Customer Returns
33:58 – Online Ordering Habits

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