Velocity Sellers Podcast
Join us as Velocity Pete interviews ecommerce marketplace experts
on various topics that will help you boost your omnichannel marketplace management knowledge!
Tune in for Real-World Insights from Marketplace Experts, Operators, and Industry Leaders.
Our podcast dives into practical strategies, emerging trends, and behind-the-scenes stories that help sellers thrive across Amazon, Walmart, Shopify, TikTok Shop, and more.
Amazon Seller Success: Expert Tips to Boost Listings
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0:00 – 3:55 – Intro to Topics and Guests
3:55 – 8:50 – Errors that Come With Getting Started on Amazon
8:50 – 15:27 – Common Brand Registry Errors
15:27 – 17:00 – Error Codes with Creating Listings
17:00 – 27:52 – Make Sure to Have Complete Info on Listings
27:52 – 35:10 – Loopholes for Making Your Content More Exciting
35:10 – 41:42 – Tips and Tricks for the Amazon Help Desk
41:42 – 46:23 – Final Thoughts and Outro
Amazon Brand Registry – Are You Fully Utilizing Your Account?
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0:00 – 1:52 – Intro to Topics and Guests
1:52 – 7:31 – What is Amazon Brand Registry & How To Get It
7:31 – 17:30 – Step 0: What is Needed to get a Trademarked?
17:30 – 21:13 – What Tools Do You Get for Being Brand Registered?
21:13 – 30:08 – What does Amazon Do for 3Ps on Brand Registered Listings?
30:08 – 37:59 – Why is Being Brand Registered Essential?
37:59 – 42:13 – Amazon Programs That Help Protect Your Brand
42:13 – 46:45 – Amazon is Going to Let 3Ps Edit Your Listings?
46:55 – 49:05 – Final Thoughts and Outro
Managing Amazon Inventory: Choosing Between FBA and FBM
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0:00 – 3:49 – Intro of Topic and the Three Muskabeards
3:50 – 13:16 – Amazon FBA vs FBM: Being the Most Profitable
13:16 – 22:19 – What Costs and Hurdles Are Involved in Each?
22:19 – 29:25 – How Should Sellers Manage Their Other Channels?
29:25 – 32:52 – What Is Involved in Sending in FBA Shipments?
32:52 – 37:49 – How Does Each Fulfilment Method Affect the Buy Box?
37:49 – 44:00 – What is Seller Fulfilled Prime?
44:00 – 48:26 – Final Thoughts and Outro
Amazon PPC – Have You Heard of These New Features?
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0:00 – 1:41 – Intro of guests/topics
1:41 – 4:52 – Using an AI for Sponsored Brand Images
4:52 – 8:07 – All Sold Products Beta: a new way to view all ASINs
8:07 – 12:38 – Generating AI Images Live
12:38 – 13:57 – New features with Sponsored Brand Ads
13:57 – 17:38 – Sponsored TV ads: a new way to hit top-of-funnel customers
17:38 – 19:11 – Storefront Targeting with Sponsored Display
19:11 – 23:14 – Geo Targeting is here! Tips and Tricks for the new feature
23:14 – 24:31 – Final Thoughts and Outro
Brand Alignment & Your Unwanted 3P Sellers on Amazon
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0:00 – 3:03 – Intro and meeting the guests
3:03 – 7:57 – Who is Brand Alignment and how do they do Brand Protection?
7:57 – 10:00 – How does it benefit sellers to clean up their Brand?
10:00 – 17:19 – Where do these Unauthorized Sellers come from: The Black Hole Theory
17:19 – 28:02 – Real-world examples from Brand Alignment
28:02 – 32:14 – Takedowns and Getting Sued
32:14 – 43:55 – What goes into fixing these Problems?
43:55 – 48:53 – You don’t need to get rid of every seller, just the Buy Box Threats
48:53 – 55:17 – How does Brand Alignment track down these Unauthorized Sellers
55:17 – 57:06 – What is needed to defeat even the smartest Grey Sellers
57:06 – 1:00:56 – Sam Sheepdog vs Ralph Wolf: Are we fighting the same buyers every time?
1:00:56 – 1:03:30 – Outro and Final Thoughts
Amazon Vendor Central vs Seller Central: Why to Switch
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0:00 – 2:00 – Intro of topic and guests
2:00 – 11:54 – Reasons and Tips for making the switch
11:54 – 16:25 – How to Switch and what to consider
16:25 – 21:54 – Should your Vendor and Seller accounts compete?
21:54 – 26:27 – Real world examples and the Hybrid Approach
26:27 – 29:21 – Make sure Seller is even worth it
29:21 – 31:24 – Negatives with selling on Vendor internationally
31:24 – 34:45 – Positives with selling on Seller internationally
34:45 – 36:43 – Moving Content and Brand Registry from Vendor to Seller
36:43 – 39:35 – Should you leave your Vendor account open?
39:35 – 41:00 – Are we seeing a lot of people choosing to switch?
41:00 – 42:12 – Final Thoughts and outro
Amazon Vine Program: Fast-Tracking Guaranteed Reviews
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0:00 – 1:08 – Intro to Guests and Topic
1:11 – 2:44 – What is the Vine Program?
2:45 – 3:45 – What is BSR?
3:45 – 4:29 – How much do reviews affect BSR?
4:30 – 6:02 – Most people are using Amazon to do product research
6:03 – 6:38 – Every review is a rating, but not every rating is a review
6:40 – 7:56 – You need to get 5+ reviews to reach the common shopper
7:57 – 9:00 – Costs and what does it take to get into Vine
9:15 – 10:35 – The opportunity costs of using Vine to build your brand
10:40 – 12:56 – Parameters of enrolling your Product part 1
12:57 – 13:48 – Vine reviews aren’t guaranteed to be good – just honest and unbiased
13:50 – 14:40 – Parameters of enrolling your Product part 2
14:41 – 15:30 – Can FBM users use Vine?
15:31 – 17:05 – Who are these certified Vine Reviewers?
17:06 – 19:14 – Adding the FBA listing to use of Vine
19:20 – 25:52 – Secret Tips for making the most of Vine
25:55 – 29:32 – Finish your listing before sending products to Vine
29:33 – 35:10 – Can you dispute negative Vine reviews?
35:11 – 37:07 – Reaching out to customers in the past
37:08 – 38:42 – 9/10 Shoppers use reviews to make a decision
38:50 – 40:03 – Can you use your Vine review across your content?
40:04 – 41:59 – Reviews are nice, but use your content real estate to educate the customer
42:00 – 47:34 – Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 – 48:26 – The snowball effect of getting more reviews and more sales
48:42 – 49:41 – The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 – 55:16 – Wrapping up and final thoughts
Different Types Of Software To Help Boost Amazon’s Success!
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0:00 – 1:33 – Intro to Topic and Guest
1:33 – 10:17 – What Kind of Data Should You Look At?
10:17 – 13:24 – Doing Data Research for Amazon is not Optional
13:24 – 24:06 – Helium 10: Uses and Benefits for Amazon
24:06 – 32:38 – Your Biggest Focus Should Be Keywords…For Now…
32:38 – 35:26 – Ai is Coming to Amazon, and You Need to Learn It
35:26 – 46:27 – Jungle Scout: Uses and Benefits for Amazon
46:27 – 51:56 – Amazon Reports are Crucial Too!
51:56 – 54:52 – Final Thoughts and Outro
Pre-Launch Marketing: Brand Boost & Off-Amazon Traffic Strategy
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0:00 – 2:38 – Intro of Topic and Guests
2:38 – 11:51 – Early planning & growing your brand
11:51 – 19:50 – Building up your Social Proof
19:50 – 25:20 – Establishing your Customer Base
25:20 – 32:44 – Brand Referral Bonus, Buy with Prime, & other Amazon Programs
32:44 – 36:58 – Amazon’s Partnership with Meta
36:58 – 47:34 – Final Thoughts & Tips
Amazon Logistics: Inside the Shipping Dynasty
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0:00 – Intro
2:46 – Amazon is the biggest shipping dynasty in the world
5:26 – So many ways to get the product to customers
6:47 – FBA vs FBM
8:28 – Their shipping costs vs your shipping costs
8:55 – Customer service with FBA
10:55 – Types of FBA shipment and convenience for Seller
17:25 – FBA shipping requirements and what you can’t send into FBA
24:32 – Different storage types
26:40 – Examples of Storage Fees and Inventory Performance Index
32:32 – How liquidating can affect your brand
33:57 – How Q4 Affects Your Shipping and Storage
38:27 – What happens when you go out of stock, and why do you need to avoid it at all costs?
45:09 – Outro and final thoughts
Is Advertising on Amazon Worth It
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0:00 – 1:33 – Intro of the topic and guests
1:33 – 2:30 – Overview of the PPC System
2:30 – 3:34 – How important is advertising and is it worth it?
3:34 – 5:00 – Using Ads to rank better on Keywords
5:00 – 6:34 – First steps when setting up new Campaigns
6:34 – 9:07 – What kind of Campaigns can I use?
9:07 – 10:46 – Where does Amazon place Ads?
10:46 – 14:20 – Understanding the Data Metrics from your Campaigns and Goals for each
14:21 – 15:38 – Getting some traction and keeping the Amazon Pinwheel spinning
15:38 – 17:22 – Reading Market Trends to adjust your Amazon Advertising
17:22 – 19:34 – What are Bid Adjustments and how should you make them?
19:34 – 22:23 – Negating Keywords: what is it and how do you do it?
22:23 – 25:21 – Different types of Keyword Targeting and which ones you should use
25:21 – 28:09 – Description and Purpose of Auto Campaigns
28:09 – 30:10 – Content is King, Advertising is Queen: how Content Affects Ads
30:10 – 31:14 – Questions from new partners
31:14 – 33:13 – Wasted Spend: what is it and how does it affect your account?
33:13 – 36:41 – Tips for maintaining your account to increase profitability
36:41 – 37:23 – Outro and next episode
Amazon Content Strategy for Brands: Key Success Tips
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0:00 – 1:28 – Intro and meeting the guests
1:30 – 3:46 – Content is King
3:50 – 5:00 – Resolution requirements
5:00 – 5:22 – People buy Images, not products
5:26 – 6:49 – How Content Can Drive Sales
6:50 – 7:09 – Doing A/B testing
7:13 – 7:44 – Making your product more enticing with your Content
7:45 – 10:24 – Examples of how effective good Content can be
10:26 – 12:54 – Lifestyle Images and why they’re crucial
12:56 – 14:20 – Where else can you use Content
14:25 – 16:22 – Ranking on your Images
16:24 – 18:01 – Strategy for using the space in an Image
18:02 – 18:57 – Amazon gives you lots of Content tools
19:00 – 20:08 – Using your Content in tandem with Ads and what content works best
20:10 – 22:32 – Catering Images to different marketplaces
22:33 – 23:41 – Getting dynamic and engaging with Content Features
23:42 – 24:15 – Stats from Amazon on having these Content features
24:16 – 31:03 – A+ Premium – history, benefits, and current Requirements
31:03 – 32:48 – What can you use in A+ Premium?
32:46 – 34:25 – How can Content affect a customer’s Confidence Level?
34:25 – 36:35 – Shoppers don’t touch your product online
36:47 – 40:03 – Strategies to sell your Brand on Amazon using Content and other tools
40:12 – 40:45 – We have the painters to improve your Brand Image
40:45 – 43:33 – Unifying your Brand and Content across all platforms
43:35 – 45:12 – Content guidelines and restricted terms
47:04 – 50:22 – Talking to Amazon about future updates to Content tools
50:23 – 51:42 – Tips on Content for New Brands – off and on Amazon
51:48 – 53:50 – Using Content and Brand Continuity as your competitive edge
53:51 – 54:17 – Use your Content to Sell your Brand, not your Product
54:18 – 54:43 – Wrapping up and Outro