Unlock Profitable Growth on the Right Channels such as Amazon, Vendor, Shopify
Stop gambling your marketing budget. Our expert team analyzes your brand to build a unified, multi-channel sales engine—investing your dollars where they will drive the highest returns.
Our Full-Funnel Amazon Audit Framework
At Velocity Sellers, we've developed a comprehensive audit methodology that examines every critical dimension of your Amazon presence. Our framework goes far beyond surface-level recommendations—we dive deep into the data to uncover actionable opportunities that drive measurable results.
Listing Optimization Transforms Visibility & Conversion
The difference between a basic listing and an optimized one isn’t just cosmetic—it’s the difference between losing sales and winning customers. Our before-and-after analysis reveals how strategic content
enhancement drives dramatic improvements in both conversion rates and retail readiness scores.
Average increase in conversion following comprehensive content upgrades across client catalogs
Before Optimization
• Only 4 generic product images
• No A+ content or enhanced brand story
• Poor bullet point formatting and structure
• Missing lifestyle and usage photography
• Weak SEO integration in copy
Improved catalog health rating after implementing optimization best practices across all SKU
After Optimization
• 6+ high-quality images including lifestyle shots
• Fully developed A+ content modules
• SEO-rich, benefit-focused bullet points
• Professional photography showcasing use cases
• Enhanced brand storytelling throughout Missing lifestyle and usage photography
• Weak SEO integration in copy
SEO Wins Drive Visibility on Amazon Search
Keyword indexing is the foundation of Amazon visibility—if you’re not indexed for the terms customers are searching, you simply don’t
exist in their shopping journey. Our SEO optimization strategies dramatically expand your keyword footprint and improve rankings
where it matters most.
Before SEO Optimization
Less than 2,000 keywords indexed
Limited search visibility across core
product categories including workwear,
footwear, and accessories. Most
products buried on page 3+ for critical
search terms.
After SEO Optimization
Over 4,000 keywords indexed
Comprehensive keyword coverage
spanning branded, generic, and long-tail
search terms. Strategic backend
optimization unlocks new discovery
pathways.
Measurable Impact
• 60% of SKUs achieved Page 1 keyword
ranking improvements
• Significant gains in both branded and
generic visibility
• Enhanced CVR across multiple product
categories
A workwear and accessories brand expanded from 1,847 indexed keywords to 4,203 keywords within 90 days, resulting in a 156% increase in organic traffic and a 47% lift in non-branded search conversions.
Unlocking Growth Potential Through Sales Diagnostics
Keyword indexing is the foundation of Amazon visibility—if you’re not indexed for the terms customers are searching, you simply don’t
exist in their shopping journey. Our SEO optimization strategies dramatically expand your keyword footprint and improve rankings
where it matters most.
Explosive Category Growth
Belts & wallets category for 1P sellers experienced extraordinary +483% year-over-year growth, demonstrating massive market appetite in accessories segments previously considered saturated.
Steady Performance Gains
Women's dresses category showed consistent momentum with +18% units sold YOY, indicating sustainable demand growth in core apparel categories despite competitive pressures.
Channel Performance Analysis
Strategic comparison between 1P vendor and 3P seller performance reveals optimization opportunities - for instance many brands see 2-3x better margins on 3P while maintaining volume through hybrid strategies.
By analyzing year-over-year growth patterns, seasonal trends, and competitive dynamics at the category level, we identify underperforming segments where modest improvements can yield disproportionate returns. Market opportunity isn’t always where you expect it, sometimes the biggest wins come from categories you’ve overlooked.
Inventory Health Drives Turn & Avoids Waste
240 ASINs maintained healthy stock levels under 4 weeks supply,
optimizing turn rates and minimizing storage costs.
400+ ASINs suffered from overstocking or aged inventory issues,
resulting in increased storage fees and tied-up capital.
Missed Revenue: Out-of-stock events and unhealthy inventory
status directly correlate with lost sales opportunities,
suppressed organic rankings, and damaged customer trust.
Our inventory health audits identify precisely where you're losing money, whether through excess stock accumulating long-term storage fees or insufficient inventory causing stockouts during peak demand periods. Better forecasting and demand planning can recover hundreds of thousands in missed revenue while improving operational efficiency. accessories brand expanded from 1,847 indexed keywords to 4,203 keywords within 90 days, resulting in a 156% increase in organic traffic and a 47% lift in non-branded search conversions.
Ads Should Work Smarter, Not Just Harder
Most brands are shocked to discover how much of their advertising budget is wasted on inefficient campaigns, poor keyword targeting, and over-reliance on automation that
prioritizes Amazon’s revenue over yours. Our advertising audits consistently uncover opportunities to cut waste while improving performance.
The Automation Trap
Before Optimization: 70-75% of ad spend wasted through automated campaigns with poor keyword targeting, broad match overuse, and minimal negative keyword lists. Budget consumed by irrelevant clicks.
Strategic Manual Optimization
After Restructuring: Comprehensive keyword coverage spanning branded, generic, and long-tail search terms. Strategic backend optimization unlocks new discovery pathways.
Multi-Format Performance
Significant ROI improvements from diversified ad strategy including Sponsored Brands for top-of funnel awareness, Sponsored Display for retargeting, and Sponsored Video for engagement and storytelling.
Average reduction in wasted ad spend achieved within f irst 90 days of optimization
Typical return on ad spend increase after campaign restructuring and optimization
Average decrease in Advertising Cost of Sale while maintaining or increasing revenue
Real Client Wins
While we protect our clients' confidentiality, the results speak for themselves. These real-world examples demonstrate the transformative impact of comprehensive Amazon optimization across diverse product categories and business models.
Footwear Brand Transformation
Challenge: Stagnant 3P seller account with declining organic rankings and poor conversion rates across core SKUs. Solution: Complete listing overhaul, SEO optimization, and inventory rebalancing strategy.
Result: +41% increase in 3P year-over-year sales with improved profit margins through better ad efficiency and reduced storage fees.
Apparel Brand Turnaround
Challenge: Catastrophic 50%+ return rate destroying profitability and threatening account health. Solution: Enhanced product photography, detailed size charts, A+ content with fit guidance, and improved product descriptions setting accurate expectations.
Result: Return rate dropped to under 20% within 120 days, saving hundreds of thousands in return processing costs and lost inventory.
Bedding Brand Recovery
Challenge: Chronic out-of-stock issues due to poor demand forecasting causing ranking suppression and lost sales. Solution: Implemented data-driven forecasting model, optimized reorder points, and established safety stock protocols.
Result: Recovered $1M+ in missed revenue through improved inventory availability and restored organic search rankings across key SKUs.
What We Look For in Every Account
Every Amazon account is unique, but successful optimization follows a systematic approach. Our audit framework examines six critical dimensions that collectively determine your Amazon performance and growth potential. Here's exactly what we analyze when evaluating your account.
Our Clients Include
We've delivered results for brands across a wide spectrum of Amazon's categories. Our methodology adapts to the unique operational challenges and opportunities of each vertical, applying proven optimization principles that drive growth regardless of product type, focusing on the distinct needs of specific segments of purchasers.
What our customers say?
Top-Tier Amazon Consultants for Serious Growth! Velocity Sellers are true Amazon experts who know how to drive results. From optimizing listings and managing PPC campaigns to developing growth strategies, their team delivers practical solutions and measurable success. Communication is clear, fast, and professional. If you’re looking to boost your sales and streamline your Amazon business, Velocity Sellers is the partner to trust!
Highly recommend working with Velocity Sellers. We work with them to manage our Amazon listing and PPC ad campaigns. Everyone on their team is very knowledgeable and professional, and they’ve helped us shortcut many of the challenges that come along with selling on Amazon, saving us a huge amount of time and money which we would’ve spent doing trial and error on our own. If you’re selling on Amazon, I wouldn’t hesitate to reach out to them and see how they might help. We learned a lot just from our intro call alone.
We have partnered with Velocity Sellers for multiple years now. Working with their team has been a pleasure! If you’re not an expert on Amazon, I recommend you get in touch with the experts at Velocity Sellers. You won’t regret it!
We had been on Amazon for 10 years prior to engaging Velocity Sellers. Our growth on the platform was minuscule. At the time of this writing it has been 6 months since partnering with Velocity and our current growth is 20% month over month. What a difference! James on the Velocity team is our sales leader and he has walked us and his team through a complete revamp of our listings and store front. We love James and his cool, calm way! Definitely two thumbs up for Velocity thus far – they know their way around Amazon.
We are cautious and intentional with who we partner with. Velocity came highly recommended to us and this team did not disappoint. They are incredibly knowledgeable, very timely in all responses, strategic, organized, trustworthy, and all around the people you want to partner with to grow your sales on Amazon.
We’ve been working with Jake, James and their entire team to launch our store on Amazon over the last 12+ months. The entire team is responsive, creative, organized and professional. They have met and exceeded our goals for onboarding our products, getting us set up with advertising, vines, and more. Any time we’ve had questions, they have patiently answered them, guided us on accessing reports, and helping us generally understand how the entire platform works. I cannot recommend Velocity Sellers enough!
We have been with Velocity for a few years now!! We know we can count on them 100 percent for a rapid response when Amazon throws a curve ball . Their knowledge and advice has been invaluable . And they are just Awesome fine people to work with. Get on board if they can fit you in !!
Velocity Sellers has a team of experts dedicated to supporting our account, and they have been instrumental in helping us adapt to new opportunities and manage the many complexities of running a successful Seller Central account.
Get Your Free Amazon Performance Audit
We'll provide a detailed analysis highlighting opportunities in your listings, advertising campaigns, and inventory management. No obligation. No pressure. Just actionable insights you can use immediately to improve your Amazon performance.