Amazon Prime Day 2025 takes place in two waves: July 8–11 and October 7–8, known as “Prime Big Deal Days.” Shoppers can expect massive discounts on Amazon devices like the Echo and Fire TV, as well as popular tech such as the Apple iPad (2025 model) and Arlo Pro 5 security cameras. Home and kitchen essentials will also see deep price cuts. This guide breaks down official Prime Day 2025 dates, highlights the best deals by category, and shares expert savings strategies to help you avoid inflated prices and maximize value during both events.
When is Amazon Prime Day 2025?
Bargain hunters and shopping enthusiasts need to know when Amazon Prime Day 2025 is scheduled to take place to plan their shopping strategy effectively.
Prime Day 2025 dates and duration
Amazon has scheduled two major Prime events this year. The first Prime Day ran from July 8 to July 11, 2025. The second event, “Prime Big Deal Days,” will run October 7-8, 2025.
The October Prime Big Deal Days start at 12:01 a.m. PDT on October 7 and end at 11:59 p.m. PDT on October 8. Prime members in 26 countries could shop the summer event, and Ireland and Colombia joined for the first time in 2025.
Why are there two Prime Days this year
Amazon has timed these shopping events to help both shoppers and sellers succeed. The October Prime Big Deal Days let customers grab holiday-season discounts before the shopping rush begins.
Amazon calls the October event the start of “kicking off the 2025 holiday shopping season”. This two-event approach gives Prime members two great chances to save money on items they need throughout the year.
The split events let Amazon build excitement around shopping twice a year, with major sales marking both summer and fall seasons.
How long does each event last
The July Prime Day 2025 was Amazon’s longest sale, expanding from the usual 48-hour format to a full 96 hours (four days) of deals. Shoppers had twice the normal time to find and buy discounted items.
The upcoming October Prime Big Deal Days keep the standard 48-hour format. Though shorter, shoppers will still find “millions of deals” during this time.
The deal structure changes throughout both events. Many discounts stay available until they sell out, while others pop up as “Lightning Deals” for a few hours or daily specials. Regular checks of the Amazon app help shoppers catch these limited-time offers.
Best Prime Day Deals 2025 by Category
Amazon Prime shoppers can’t wait to grab massive discounts in countless categories during Prime Day 2025. Here’s a breakdown of the best savings to help you plan your shopping list.
Top tech deals: laptops, tablets, and accessories
Prime Day brings amazing discounts on high-performance gadgets. The 2025 MacBook Air comes with a 20% discount at $799, down from its original $999. Android users will love the Google Pixel Buds Pro 2 at $179, a 22% drop from $229.
Music lovers can snag the Beats Studio Buds at an incredible 47% off, now just $80 instead of $150. The Anker MagGo Power Bank sells at $72 after a 20% discount, and the DJI Osmo Mobile SE Gimbal costs $58, down 16% from $69.
The iPad (11th Generation) is a great buy at $280, reduced from $330. Another excellent option is the Fire HD 10 Tablet with a massive 56% discount.
Best home and kitchen discounts
Prime Day 2025 brings great deals on home essentials. The Shark Navigator Lift Away Upright Vacuum sells at $149.99 after a 25% discount. The Ninja Creami Ice Cream Maker costs $185 with a 20% price cut.
Kitchen enthusiasts will love the Martha Stewart Lockton 10-Piece Cookware Set at $64, marked down from $170. The Mueller Pro-Series Vegetable Chopper costs just $20 now, reduced from $30. The Ninja Blender Nutri Pro comes at $79.99 with a 20% discount.
Amazon device deals: Echo, Kindle, Fire TV
Amazon’s own products come with the most significant price cuts:
- Echo Auto: 73% off the original price
- Echo Buds: Substantial 68% reduction
- Blink Video Doorbell bundles: 64% off
- Fire TV Stick 4K: 42% off regular price
- Ring Battery Doorbell: Half price at 50% off
Hidden gems: underrated products with big savings
Some fantastic deals might slip under your radar. The OXO Good Grips Pro Swivel Peeler is available for $12, representing a 33% discount. The Marycele Candle Warmer Lamp costs $22, down from $36.
The ChomChom Pet Hair Remover is an excellent buy at $19, reduced from $28. The Tempur-Pedic TEMPUR-Cloud Pillow offers excellent value at $51, down from its original price of $89.
How to Find Secret and Early Deals
Smart shoppers know they need a strategy and the right tools to hunt down the best Amazon Prime Day 2025 deals before they disappear.
Planning can make the difference between average sales and a breakout Prime Day. Here are the most critical steps:
- Don’t rewrite core content within 30 days → Instead, use that window to fix backend data (sizes, colors, attributes), ensure variation review sharing, and patch CX gaps like size charts or FAQs.
- Lock inventory & promotions by late August → If you’re still shipping in September, you’re behind schedule. Finalize stock and deals before the rush.
- Discount strategy matters → Prime Exclusive Discounts only drive exposure at 40%+ off. Otherwise, a standard markdown often outperforms without the added PED fees.
📦 Advanced Seller Tips
- Coupons now cost ~2.5% instead of $0.60 per clip. Recheck your margins before running them.
- Boost AOV with A+ Content → Add comparison charts to route traffic from your hero ASIN to accessories or bundles.
Using the Amazon app for early access
The Amazon Shopping app should be your first stop to access the latest deals quickly. You’ll find features like Rufus, Amazon’s AI shopping assistant, that help you source gifts and spot deals before Amazon Prime Day 2025. The app’s dedicated deal pages showcase early discounts even before the official event starts.
Setting up deal alerts and wishlists
Prime members can get deal-alert notifications for items they’ve recently viewed. Make your wish lists at least two weeks before Prime Day to avoid impulse purchases. Alexa will notify you about deals on items in your Wish List, Cart, or Saved for Later section up to 24 hours ahead.
Following deal trackers and newsletters
These price tracking tools help you spot genuine Prime Day deals:
- CamelCamelCamel – Shows price history trends over 3-month, 6-month, and yearly periods
- Keepa – Sends detailed price alerts and works through browser extensions
- Honey – Adds discount codes at checkout automatically
Checking Lightning Deals and limited-time offers
Lightning Deals run for just 2-6 hours with limited stock. You’ll get 15 minutes to check out once an item lands in your cart. The waitlist for sold-out deals might pay off since Amazon sometimes adds more inventory.
Tips to Maximize Your Savings
Smart shopping tactics can help you save big during Amazon Prime Day 2025. A strategic approach will multiply your savings by a lot.
Don’t blame the customer… It’s your problem, because you’re going to get 20, 30, 40% of your products that you sold over Black Friday, Cyber Monday, fourth quarter returned in January, and the first quarter of next year.– Eric Peterson, Director of Brand Onboarding at Velocity Sellers
Compare prices before Prime Day
Research makes you a smarter shopper. Price tracking tools like CamelCamelCamel or Keepa help you see the complete price history and spot genuine deals. These tools display the lowest prices, averages, and price patterns. A quick Google search lets you compare prices across stores and gives you better context.
Use the Prime free trial to access deals
Prime membership costs $14.99 monthly or $139.00 annually, but you can enjoy Prime Day deals without spending anything. New users can grab a free 30-day trial. Students and young adults (18-24) get an even better deal with six months free, and then pay just $7.49 monthly or $69.00 annually.
Stack coupons and cashback offers
Your savings grow when you activate cashback before shopping and use auto-coupon tools at checkout. Prime Visa or Prime Store Card holders can earn 10% back on select deals from brands like Dyson and Breville. You can earn an extra 2% back by choosing No-Rush Delivery.
Avoid fake discounts and inflated prices
Watch out for misleading marketing and inflated MSRPs that make discounts look bigger. Sellers often raise prices right before offering “discounts” during Prime Day. Clear your browser’s cache before shopping to speed up checkout.
Did You Know?
- 47% of tracked Prime Day 2025 SKUs showed higher base prices compared to the same SKUs in 2024.
- Many discounts were simply price resets after pre-event hikes.
- Only 14% of SKUs were discounted this year (vs. 38% in 2024) — though discount depths were deeper.
Conclusion
Amazon Prime Day 2025 gives shoppers two big chances to grab amazing deals. The October Prime Big Deal Days help early holiday shoppers beat the rush and save big on their purchases.
Good preparation is key to finding real bargains during these short sales. Price comparison tools help you spot true deals from marketing hype. The Amazon app sends alerts about upcoming sales. Creating wishlists ahead of time keeps impulse buying in check and helps you stick to your shopping plan.
Amazon’s own devices usually get the deepest price cuts, with discounts of 50-70% off regular prices. These sales also bring great deals on tech gadgets, home essentials, and many other items.
New Prime members can try the service for free and access these exclusive deals without paying upfront. Students and young adults get even better perks with longer trial periods and cheaper membership rates.
Prime Day needs your full attention, especially for Lightning Deals that sell out fast. Setting deal alerts, joining waitlists, and combining cashback with coupons help you save the most money.
Prime Day is a great chance for smart shoppers to buy what they need at much lower prices. Smart planning and these tips will help you make the most of both Prime Day events in 2025. You’ll end up with real deals instead of impulse buys.
