Amazon Ads Management Agency for Brands Ready to Scale

79% of Amazon sellers run ads — yet most burn cash instead of building revenue. The difference? Expert Amazon Ads management that turns wasted spend into growth. Our Amazon ads management expertise at Velocity Sellers has helped brands grow up to 80% year-over-year through custom, AI-powered strategies. Professional Amazon advertising agency services make the biggest difference.

The right Amazon ads management approach can turn struggling campaigns into profit generators. A partnership with an experienced Amazon ad agency provides you with detailed reporting to help you better understand your market position and customers’ behavior. This piece explains why professional Amazon advertising management services are crucial for brands looking to grow and how our evidence-based optimization delivers predictable revenue growth.

Why You Need a Professional Amazon Ads Management Agency

Amazon’s advertising platform means much more than simple sponsored listings. The platform stands as the third-largest digital advertising platform worldwide. It generated $47.80 billion in revenue in 2023—showing a remarkable 79% year-over-year growth. Let’s look at why you need professional management to navigate this complex ecosystem.

The complexity of Amazon’s ad ecosystem

Amazon’s advertising landscape combines commerce data, media inventory, and technology in ways other platforms can’t match. Traditional advertising channels work separately from commerce. Amazon’s system builds on actual transaction data and creates unique opportunities throughout the customer experience. This connection between ad performance and content quality is detailed in the Amazon Listing Optimization Playbook.

Brands face these challenges in the ecosystem:

• Detailed integration across retail and media components needs specialized knowledge
• 300+ million active customer accounts with purchase histories spanning years
• Closed-loop attribution capabilities turn advertising from awareness-building to precision sales instruments
• Machine learning algorithms analyze historical data to predict outcomes

An expert points out that Amazon’s edge comes from knowing how to “close the attribution loop completely. This gives advertisers direct purchase confirmation instead of probabilistic conversion estimates. Most brands lack the sophisticated management this capability needs.

Example: A legacy kitchenware brand partnered with Velocity Sellers and saw a 170% jump in Amazon sales and a 165% increase in units ordered. How? We overhauled their ad structure, refined keywords, and built a high-converting Storefront tied to purchase behavior.

Smart strategy and precision optimization are what transform stagnant listings into consistent growth machines.

Why in-house teams often fall short

Managing Amazon well isn’t one job—it’s at least five. A single in-house “Amazon Manager” must master these skills:

• PPC Advertising & Data Science
• Supply Chain & Logistics
• Compliance & Tax Law
• Conversion Rate Optimization & SEO
• Brand Marketing & Protection

This creates a team of “jacks of all trades, masters of none”. The platform changes constantly with new advertising features, algorithm adjustments, and compliance policies. In-house teams handling multiple tasks become reactive rather than proactive.

There’s another reason: data context limits in-house teams. They see only one data set—their own account. Agencies work with many accounts across various categories. This helps them spot trends and compare performance against category standards.

Professional management becomes essential for campaigns spending over $5,000-$10,000 monthly or managing 15+ products across different categories. In-house teams often can’t handle the platform’s complexity.

How expert agencies improve ROAS by 30%+

Professional Amazon advertising management shows clear performance improvements. Many businesses see ROAS improvements of 200% to 400% within months after working with expert agencies. These gains come from specialized capabilities:

• Granular bid optimization based on profitability metrics instead of just sales volume
• Advanced targeting strategies using Amazon’s exceptional consumer segmentation capabilities
• Live performance monitoring identifies and fixes anomalies right away
• Certified Amazon Advanced Partners often get early access to beta features, giving clients an edge

Agencies use well-laid-out bid optimization rules. They lower bids on high-spend keywords without sales while gradually raising bids on those with strong conversion rates. They also balance auto campaigns to find new search terms while running manual campaigns with segmented match types for better control.

This systematic approach turns scattered, ineffective spending into strategic investment. An expert explains that most sellers “pick a ‘good number’ they read in a blog (like 20%) and chase it blindly without knowing whether that number makes sense for their product”. Professional management will line up your targets with your specific cost structure and business goals.

Your growth ambitions determine whether to choose in-house management or agency partnership. Brands serious about scaling need the expertise, technology, and cross-category insights that a specialized Amazon ads management agency provides to compete effectively today.

Our Amazon Ads Management Services for Brands

The Velocity Sellers team provides complete Amazon ads management services tailored for brands ready to scale. Our strategy combines well-planned campaign architecture with analytical insights to maximize your return on ad spend across Amazon’s advertising ecosystem.

Campaign structure and keyword research

The foundation of successful Amazon advertising lies in proper campaign architecture. A proven campaign structure separates automatic and manual campaigns to achieve optimal performance. Automatic campaigns help us find converting search terms that we strategically implement in manual campaigns for better control. This cascade system helps us harvest high-performing keywords while setting underperforming ones as negatives in automatic campaigns.

Our keyword research goes beyond simple tools to find terms that drive actual purchases:

• Specific keyword combinations that define your products’ characteristics and benefits clearly
• Branded search terms to capture high-intent traffic looking specifically for your products
• Longtail keywords with lower competition but higher conversion potential

Each campaign needs at least 25 carefully selected terms. These keywords are arranged by match type (broad, phrase, and exact) to create a full-funnel approach that drives both awareness and conversions.

Bid optimization and budget pacing

Our bid management strategy uses both schedule-based and performance-based rules to maximize your advertising budget’s efficiency. Schedule-based rules help us adjust budgets automatically during key shopping events like Prime Day or Black Friday. We increase bids by predetermined percentages to capitalize on higher traffic periods. This helps your top-performing campaigns avoid running out of budget during significant sales opportunities.

Performance-based rules automatically adjust your campaign budget when certain thresholds are met for daily optimization. To cite an instance, see how your budget can increase by 20% when your ROAS hits a target number like 5. This dynamic approach will give a steady flow of funds to your best-performing campaigns.

Clear minimum and maximum bid parameters are set for each keyword based on:

• Revenue per click calculations that match your target ACOS
• Competitive bid landscape analysis
• Historical performance data across multiple campaigns

This systematic approach prevents overbidding on low-converting keywords while maintaining visibility for your highest-performing terms.

Creative testing and A/B experimentation

Structured testing serves as the lifeblood of our Amazon ads management approach. Our A/B testing methodology lets us compare different ad versions systematically to determine which elements produce the best results.

We implement split tests across multiple variables for Sponsored Brands, including:

• Headlines and brand messaging
• Product selection and arrangement
• Image variations and lifestyle photography

Our A/B tests focus on one variable at a time to determine what drives performance differences accurately. We establish measurable objectives that align with your broader business goals—whether improving click-through rates, enhancing conversion rates, or reducing cost-per-acquisition.

Amazon’s Manage Your Experiments tool helps us test various product content elements, including titles, images, descriptions, and bullet points. The results show which versions drive higher sales and conversion rates, along with the predicted one-year effect on your business.

Live reporting and analytics

Our reliable reporting infrastructure gives unprecedented visibility into your Amazon advertising performance. Amazon Marketing Stream delivers hourly campaign metrics and information on campaign changes as they happen. This push-based messaging system provides immediate insights for optimization decisions without waiting to compile metrics over time.

We monitor these key performance indicators:

• Traffic metrics: impressions, clicks, and click-through rates
• Conversion metrics: units sold per unique visitor and conversion rates
• Financial metrics: ACOS, ROAS, and projected annual effect

Our reporting capabilities include hourly insights into how shoppers interact with your products, including product detail page views, ordered units, and Amazon’s available inventory count. This detailed information helps us make same-day optimizations, such as increasing bids during peak performance hours to maximize your advertising’s effectiveness.

How Velocity Sellers Optimizes Amazon Ads for Maximum ROI

Our proven approach to Amazon ad optimization turns struggling campaigns into reliable revenue generators. We’ve managed millions in ad spend over the years and developed a four-phase process that brings above-average returns on investment.

This simple calculation shows how we measure profitability across campaigns. Even small changes in ad spend, pricing, or FBA fees can significantly shift ROI — which is why our optimization process focuses on precision, not guesswork.

Below is an illustrative ROI breakdown showing how product cost, FBA fees, and net profit work together to determine overall profitability.

From bid adjustments to keyword targeting, every decision we make aligns with your product cost structure and profitability goals, ensuring each campaign delivers measurable return on ad spend (ROAS) and long-term growth.

Original account audit and change mapping

Every successful optimization starts with a full picture. Our account audit examines key performance indicators, including ACoS, ROAS, conversion rates, and impression share, to help you understand your current standing. We look closely to find expensive search queries that spend a lot but convert zero sales, because these are often the fastest ways to improve.

“The biggest mistake sellers make is scaling ad spend without validating the data first. A smart audit isn’t about cutting spend — it’s about finding where every dollar actually works.” — Jonathan D’Ambrosio (Watch the podcast)

During this finding phase, we look at:

• Campaign structure efficiency and naming conventions
• Budget allocation and pacing patterns
• Wasted spend and missed opportunities
• Retail readiness of advertised products

Our audit finds hidden waste that in-house teams often miss. To cite an instance, brands often find that half their ad dollars go to targets that don’t work. A detailed look at performance data helps us create a complete optimization plan that matches your business goals.

Campaign Setup & Optimization

A well-structured campaign is the foundation of Amazon’s advertising success. We design a tiered architecture that separates automatic from manual campaigns, allowing us to identify converting terms and strategically control their performance. Converting keywords are moved from auto to manual, then set as negatives in the auto campaigns to avoid overlap.

Keyword research goes beyond basic tools. We target a blend of:

• High-intent branded queries
• Long-tail terms with lower competition but high purchase intent
• Specific modifiers that highlight product benefits

Match types (broad, phrase, exact) are mapped across the funnel—from discovery to conversion.

Bid optimization combines revenue-per-click data, historical performance, and competitive insights. We set clear bid ranges for each keyword and use dynamic rules:

• Increase bids for terms with high ROAS
• Lower or pause bids for high-spend/low-conversion keywords
• Schedule-based boosts during peak events (Prime Day, BFCM)

This system ensures high-performing campaigns stay funded and underperformers are quickly corrected.

When scaling, we gradually raise budgets on profitable campaigns once target thresholds are met, maintaining efficiency without overextending. For brands with 15+ ASINs or a monthly spend over $10,000, this approach delivers consistent, controlled growth.

Conversion tracking and performance loops

Good optimization needs accurate measurement. We set up complete conversion tracking for both Amazon PPC and DSP campaigns to link customer actions to specific ads. Our tracking goes beyond basic metrics to measure detail page views, add-to-cart rates, and new-to-brand purchases.

Brands selling on multiple channels can employ Amazon’s Conversions API to track off-Amazon sales, which works even with ad blockers or browser limits. This server-side tracking gives more accurate data about user behavior, making Amazon’s advertising algorithms work better at driving results.

The magic happens in performance feedback loops. We keep improving targeting by analyzing which placements and audiences bring the highest ROAS. These evidence-based changes help your campaigns stay relevant and effective over time, ensuring your ad spend keeps generating positive returns.

Top Benefits of Working with an Amazon Ads Management Agency

Working with a specialized Amazon Ads management agency gives you clear advantages over in-house teams. Your brand can grow steadily while your profits increase through this partnership.

Access to advanced tools and dashboards

Amazon advertising agencies work with sophisticated tools that show more details than standard Seller Central analytics. These agencies can access unified analytics through Amazon Marketing Cloud (AMC) with integrations from over 40 trusted providers. Your marketers can check performance and fine-tune campaigns with solid data to build better connections with customers.

These advanced platforms offer these vital features:

• Live dashboards that show geographic insights and competitive standards
• Cross-channel tracking of customer ad interactions across Sponsored Products, Sponsored Brands, and streaming TV
• Special analytics systems that go beyond simple Seller Central reports

Our agency provides custom BI dashboards that show detailed views of sales funnels, ASIN activity, and future forecasts—information you won’t find in standard tools. These platforms turn raw data into applicable information to make your advertising budget more effective.

Full-funnel ad strategy execution

Amazon advertising needs to cover every stage of the customer’s buying process. A complete funnel approach builds awareness, consideration, and purchase intent at once, unlike basic strategies that target just one stage.

Amazon’s data shows that brands using complete full-funnel strategies see compound benefits:

• Better ROAS across campaigns
• Higher overall sales numbers
• Better awareness and purchase intent metrics

Agencies use unified measurement tools to find which early-stage messages lead to mid-funnel activity. This helps distribute resources better and adapt campaigns quickly. Your brand can then succeed repeatedly at every customer buying stage.

Time savings and operational efficiency

The quickest benefit of working with an Amazon advertising agency is how much time you save. Professional management means your campaigns get constant attention and optimization without putting pressure on your team.

Research shows these operational benefits:

• Automatic bid changes and keyword management free up your internal teams
• Campaign updates that match market changes and competition
• Less money wasted on keywords and targeting that don’t work

Your internal teams can focus on building your brand and creating strategies while experts handle daily adjustments, keyword updates, and track performance. You get a dedicated team without hiring new staff.

Scalable campaign management

Most brands don’t have the tools and knowledge to scale Amazon advertising effectively in-house. Professional agencies have systems ready for growth.

Agencies find profitable opportunities to increase spending while they:

• Copy successful campaigns for new products or categories
• Keep costs down while reaching more customers
• Match advertising to inventory levels

Your campaigns can grow with your business without losing efficiency. When sales increase, agencies quickly adjust strategies to maintain performance and build on success.

A good Amazon ads management agency turns your advertising from an expense into a growth engine. Expert knowledge, better technology, and data-driven improvements create lasting advantages you can’t match in-house.

What Sets Velocity Sellers Apart from Other Amazon Ad Agencies

Our team at Velocity Sellers sets itself apart as a true growth partner — not just another marketplace consultant. The analysis of multiple Amazon advertising agencies reveals several unique qualities that make us stand out among Amazon specialists.

Custom strategy for each brand

At Velocity Sellers, we don’t believe in one-size-fits-all solutions. Each brand partnership starts with a thorough analysis of business goals, challenges, and market opportunities to build unique strategies. Our individual-specific approach goes beyond basic campaign management to cover the entire Amazon ecosystem.

Our methodology stands out through deep brand partnerships, and the team takes the time to understand your brand story and customer engagement patterns on Amazon. This knowledge shapes campaign development in ways that generic approaches can’t match.

Your business growth guides our adaptive approach. We adjust strategies as your Amazon presence reaches new markets or product lines. Brands experiencing rapid growth or seasonal changes find this flexibility valuable.

Transparent reporting and communication

Transparency is the life-blood of our client relationships. Our reporting system shows campaign performance through Amazon Marketing Stream. Clients receive hourly updates instead of the delayed total data that many agencies use.

Our communication model includes:

• Dedicated team with a single point of contact to simplify decision-making
• Detailed analytics dashboards with geographic insights and standard benchmarking
• Performance tracking from impression to purchase
• Clear attribution of sales to specific advertising efforts

Our commitment to transparency stands out. The Velocity Sellers team gives unfiltered access to successes and challenges, helping make strategy adjustments based on complete information. We work as part of your team rather than as an outside vendor.

Proven performance metrics and case studies

Results determine the best Amazon ads management agency—and we show strong evidence.

Our client partnerships show impressive outcomes: An outdoor recreation brand saw triple sales in three months after using Velocity Sellers’ roadmap. The plan included listing optimization, fulfillment strategy changes, and complete ad campaigns. Another client grew 60% in three months by expanding beyond Amazon to TikTok, Target, and Shopify through our expertise in multiple channels.

Amazon’s advertising performance results speak for themselves. Client ROAS “skyrockets” within weeks. Numbers vary by category, but rapid improvement remains consistent across our portfolio.

Need an Amazon Ads management agency that delivers real results? Our team combines custom strategy with clear reporting to boost your advertising ROI—without typical agency complications.

Common Mistakes Brands Make Without Expert Amazon Ads Management

Professional expertise in Amazon Ads management makes all the difference. Many brands lack this expertise in-house. Companies that manage ads without professional help often make mistakes that get pricey and limit their growth.

Overbidding on low-converting keywords

Advertisers throw away much of their budget on keywords that bring clicks but few sales. Recent studies show that sellers who used static bidding strategies in 2023 got substantially lower ROAS compared to those who used dynamic approaches. Most companies don’t notice this money drain until it’s too late.

Manual bid management causes this issue because it can’t keep up with Amazon’s marketplace, which changes faster than ever. Competition and consumer behavior change every hour. Static bidding makes you pay too much for keywords that don’t perform well. Companies often overbid on auto campaigns and end up paying for irrelevant clicks that increase ACoS and reduce search term quality.

Simple keyword management might look easy. Yet Amazon’s algorithm looks at many factors at once—time of day, day of week, and seasonal patterns. This makes professional bid management crucial to staying profitable.

Ignoring negative keyword optimization

The most expensive mistake in Amazon advertising comes from neglecting negative keywords. A recent audit showed one brand wasted USD 10,625 in just 60 days on irrelevant search terms—40% of their total ad spend. Click-through rates can drop by 20% when advertisers don’t use negative keywords properly.

A poor negative keyword strategy creates three major issues:

• Wasted Ad Spend: You pay for irrelevant searches that don’t convert
• Quality Score Damage: Irrelevant traffic forces you to bid higher for placements
• Keyword Cannibalization: Your campaigns compete against each other

These direct costs add up quickly. When 40% of your daily budget goes to irrelevant terms, your ads stop running early. You miss chances to reach qualified buyers who want your products.

Lack of creative testing and iteration

Brands that keep the same creative for too long see their performance drop. Research shows audiences lose interest in repeated creative elements after just 2-3 weeks. All the same, most companies wait too long to refresh their Amazon advertising creative.

This passive approach costs you in hidden ways. You lose revenue chances, pay more to acquire customers, and watch competitors grab market share with fresh messaging. Professional agencies test different versions systematically to find what works best.

Data proves that brands using systematic creative testing see 15-30% better click-through rates. Their advertising costs stay more stable compared to those who keep their creative static. Every day you run ads that don’t perform well means lost sales and market share you’ll struggle to get back.

These common mistakes show why professional Amazon ad management matters for serious brands. The platform’s complexity and the financial risks make working with experts crucial. They know Amazon’s advertising ecosystem and help you avoid costly mistakes while getting the best return on your ad spend.

How to Know If You’re Ready to Scale with Amazon Ads

The right timing to scale your Amazon advertising can make all the difference between wasted money and explosive growth. Many brands find it hard to time their expansion just right. They either scale too early or miss their chance completely. Let me share some clear signs that tell you it’s time to take your Amazon ad management to the next level.

Signs your current strategy has plateaued

Your Amazon advertising hits a ceiling when your performance numbers stop improving despite your best efforts. These signs will tell you that you’re stuck:

• Static conversion rates, even as impressions go up
• Consistent ACoS that won’t budge, no matter how you refine keywords
• Diminishing returns as you spend more on ads
• Limited category reach with ads showing up for the same search terms

Your current approach needs a refresh if weekly performance stays flat for 3-4 weeks straight, even with active management. This plateau is the perfect time to team up with an Amazon Ads management agency. They can bring advanced strategies to help break through your performance ceiling.

When to move from manual to managed campaigns

You’ll need to switch from manual to professional campaign management once your Amazon advertising gets too complex. The time is right under these conditions:

The core team often struggles to handle more than 15 products across different categories effectively. Professional management makes sense when your monthly ad spend goes beyond $5,000-$10,000.

As your campaigns grow, manual bid adjustments eat up more and more time. You should think about getting professional help when you spend over 10 hours each week tweaking campaigns without seeing better results.

Budget thresholds for scaling effectively

You need the right budget to scale Amazon advertising and get meaningful results. A daily minimum spend of $100 across campaigns is a good starting point for effective scaling. Until you reach this level, you should focus on making your existing campaigns work better.

Brands that want to grow should put 15-20% of their expected monthly revenue into advertising. This gives you enough visibility while keeping profits healthy. Of course, brands in competitive niches might need to invest 25-30% at first until they can streamline processes.

You’re ready to scale once your daily ad spend stays profitable with good ACOS/ROAS for over a month. Start by bumping up budgets slowly—10-15% each week—and watch your performance numbers closely. This careful approach helps maintain efficiency as you grow.

Get Started with a Proven Amazon Ads Management Agency

Want better results from your Amazon advertising? The right Amazon ads management agency can help you achieve your business goals at any growth stage.

A potential partner’s Amazon-specific expertise matters most. Look for agencies that have successfully managed campaigns in a variety of product categories. The best partners show their platform knowledge through certifications and stay current with Amazon’s changing advertising ecosystem.

Your agency’s tech capabilities play a vital role, too. The top Amazon advertising partners use advanced software and analytics tools that will substantially improve your campaign performance. These tools offer valuable insights that standard seller accounts can’t access.

Here are the significant factors to think over when choosing partners:

• Business stage compatibility: Startups need agencies with strong launch expertise, while 5-year-old brands need enterprise-grade capabilities
• Budget alignment: Your advertising spend ($10K/month vs. $50K+/month) determines which agencies offer the best value
• Geographic expertise: International expansion needs agencies with global marketplace experience

Professional Amazon ad management agencies follow a structured onboarding process. They start with a detailed discovery call to learn about your products, target market, performance issues, and business objectives. The agency then conducts a full account audit to check your campaigns, keyword performance, and budget structures.

The team develops a custom strategy after getting access permissions. This strategy outlines campaign structures, keyword targeting approach, and performance expectations. Collaborative planning helps to arrange everything before the campaign launch.

Expert ad management enables you to focus on other vital aspects of your business, such as product development and customer service. Your partners help grow your advertising naturally across multiple products and markets as your business expands.

Ready to scale your brand with smarter Amazon Ads? Let’s build your growth strategy together — start your free audit today.

Conclusion

Amazon advertising has evolved into a sophisticated ecosystem that drives consistent growth when managed by experts. In-house teams often hit performance ceilings because of limited data, static bidding, or outdated creative. Partnering with professionals unlocks advanced optimization, transparency, and predictable profit growth.

Ready to scale your brand with smarter Amazon Ads? Let’s build your growth strategy together — start your free audit today.

Frequently Asked Questions (FAQ)