Ever wonder why you can search for a specific brand on Amazon and get competing brands at the top of your search results? Amazon’s A9 algorithm prioritizes search results based on a variety of factors, and close competitors that bid high on your branded terms may have a share of voice. Because of this data, Amazon considers competitor offers to be relevant to your brand and branded terms.
Calculate your conversion rate, factors that affect it, and how to increase your conversion rate on Amazon. More visitors to
Amazon Sponsored Brands video ads are the retailer’s newest ad innovation, which Amazon claims are its best-performing ad format to date. On desktop and mobile shopping pages, where purchase intent is strongest, the new creative combines product adverts with video footage to attract user attention. Explore Sponsored Brand Video advertisements and how you can use them in your marketplace strategy.
There’s no denying that, for some companies, Amazon is the wild west of digital retail, filled with counterfeiters, unlicensed third-party sellers, and shady business practices. While that may be an oversimplification, it is undeniable that Amazon continues to make strenuous attempts to make its marketplaces a secure haven for all types of businesses. Brand Registry is at the heart of this since it gives you access to several tools that may help you grow and protect your brand while improving the consumer experience.
