Top 10 Mistakes to Avoid When Shipping to Amazon FBA
If you want to be an Amazon seller, you’ve probably heard of the FBA option. Fulfilled by Amazon (FBA) is […]
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10 Common Amazon Errors & How to Fix Them
Amazon has made it simple for people to quit their boring office jobs and work for themselves. If you’re one of them, you should be aware of some of the common errors made by new Amazon sellers. It’s easy to make these mistakes because there’s a lot of fine language that sellers must read before starting on the marketplace.
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Amazon CPCs Increased: Root Cause & How to Take Action
When sellers are researching products to sell on Amazon, one product expense that they sometimes neglect is advertising costs. Advertisers must take advantage of this audience of ready-to-buy customers as more consumers prefer online buying to in-store shopping. Nearly three out of four consumers begin their product search on Amazon.com, which is a compelling reason for sellers and brands to learn how to use Amazon’s sophisticated advertising tools like pay-per-click campaigns.
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How to Defend Your Brand on Amazon Through Branded Keywords
Ever wonder why you can search for a specific brand on Amazon and get competing brands at the top of your search results? Amazon’s A9 algorithm prioritizes search results based on a variety of factors, and close competitors that bid high on your branded terms may have a share of voice. Because of this data, Amazon considers competitor offers to be relevant to your brand and branded terms.
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How to Calculate Conversion Rate on Amazon
Calculate your conversion rate, factors that affect it, and how to increase your conversion rate on Amazon. More visitors to
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All You Need to Know About Amazon Sponsored Brand Video
Amazon Sponsored Brands video ads are the retailer’s newest ad innovation, which Amazon claims are its best-performing ad format to date. On desktop and mobile shopping pages, where purchase intent is strongest, the new creative combines product adverts with video footage to attract user attention. Explore Sponsored Brand Video advertisements and how you can use them in your marketplace strategy.