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Amazon CPCs Increased: Root Cause & How to Take Action

When sellers are researching products to sell on Amazon, one product expense that they sometimes neglect is advertising costs. Advertisers must take advantage of this audience of ready-to-buy customers as more consumers prefer online buying to in-store shopping. Nearly three out of four consumers begin their product search on Amazon.com, which is a compelling reason for sellers and brands to learn how to use Amazon’s sophisticated advertising tools like pay-per-click campaigns.

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Top 10 Ways To Rank Better On Amazon in 2022

Amazon is at the vanguard of the worldwide ecommerce business, which is continually increasing. Two-day (or same-day) shipping is available. Almost any product you can think of is listed. It’s a high-performing logistics and supply chain powerhouse and a business that places a premium on customer service. Continue reading if you want to be a part of this phenomenon and discover how to sell on Amazon.

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How to Defend Your Brand on Amazon Through Branded Keywords

Ever wonder why you can search for a specific brand on Amazon and get competing brands at the top of your search results? Amazon’s A9 algorithm prioritizes search results based on a variety of factors, and close competitors that bid high on your branded terms may have a share of voice. Because of this data, Amazon considers competitor offers to be relevant to your brand and branded terms.

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