One Campaign, Every Video
GMV Max uses your organic videos, paid ads and affiliate creator posts together, optimized for total return on investment.
TikTok Shop Management
TikTok Shop Agency
Launch and scale your TikTok Shop with the team that already runs Amazon.
A TikTok Shop agency sets up and runs a brand's shop inside TikTok: the catalog, the creators and content that drive discovery, the ads that add paid reach, and the fulfillment behind every order. Velocity Sellers runs TikTok Shop alongside your Amazon, Walmart and Shopify channels, so inventory, creative and pricing stay in sync.
- Complete TikTok Shop setup
- Creator and affiliate programs, content and GMV Max ads
- Fulfilled by TikTok, Amazon MCF or your 3PL
Trusted by Brands Like
5.0 
Reviews
Reviews$4B+Managed Revenue
TikTok Shop: Key Takeaways
- TikTok Shop has no setup fee and charges a 6% referral fee on most US sales. Sellers set affiliate creator commissions, from 1% to 80%.
- Since July 2025, GMV Max has been the only campaign type for TikTok Shop Ads. It runs your organic, paid and creator videos in one campaign built around an ROI target.
- Fulfilled by TikTok (FBT) delivers eligible items within 3 business days, with the first 60 days of storage free. Other orders must ship within 2 business days.
- A Shop Performance Score of 3.5 keeps affiliate plans and campaigns running; below it, TikTok removes them.
- We run TikTok Shop alongside Amazon, so creators, ads, inventory and fulfillment work from one plan. See omnichannel marketplace management.
What We Manage
TikTok Shop Management Services
On TikTok Shop, a sale starts with a video and ends with a package that has to arrive on time. We run each step in between.
The Shop
TikTok Shop Setup
Seller Center account, product listings built from the catalog you already sell elsewhere, and shipping settings that meet TikTok's handling-time rules.
The Creators
Creator and Affiliate Program
Commission rates set per product, free samples sent to creators whose audience fits, and every creator video tracked back to the orders it drove.
The Content
Content and Creative
Brand videos and LIVE sessions made for the feed, plus product images and titles for TikTok Shop search. See Creative Services.
The Ads
GMV Max and Spark Ads
TikTok Shop ads now run as GMV Max campaigns. We feed them the best brand and creator videos as Spark Ads and move budget to the products and posts that sell. See Paid Media.
The Order
Fulfillment and Order Monitoring
Orders shipped through Fulfilled by TikTok, Amazon Multi-Channel Fulfillment from your FBA stock, or your 3PL, with order flow watched so a spike doesn't turn into late shipments. See Fulfillment Strategy.
Feed vs Search
TikTok Shop Works Differently From Amazon
Amazon shoppers search for a product they already want. TikTok Shop buyers discover it in a video. The listing basics carry over; how you get found does not.
Amazon
- Discovery
- Search results and ads
- What sells
- Relevance, reviews, price and conversion rate
- Content
- Images, bullets and A+ content
- Growth lever
- Ranking for the right searches
VS
TikTok Shop
- Discovery
- The For You feed, creators, LIVE and Shop search
- What sells
- Videos people watch to the end
- Content
- Short-form video from your brand and creators
- Growth lever
- More creators posting, and GMV Max spend behind the videos that sell
Fit Check
Is TikTok Shop Right for Your Brand?
TikTok Shop rewards products that sell on sight. It is a harder channel for products that sell on specs or price comparisons.
Usually a Good Fit
- Products you can show working in a few seconds of video
- Margins that can carry creator commissions, free samples and ad spend
- Stock you can ship quickly, from FBA through Amazon MCF, Fulfilled by TikTok or a 3PL
- A brand already selling well on Amazon or Shopify
Worth Waiting On
- Products bought mainly on specs, compatibility or lowest price
- Margins too thin for commissions plus ads
- No stock buffer if a video takes off
- Categories TikTok Shop restricts or requires approval for
TikTok Shop Ads
GMV Max: How TikTok Shop Ads Work Now
Since July 2025, GMV Max has been the default and only supported campaign type for TikTok Shop Ads. It decides where each video runs, so the work shifts to what you feed it.
You Set the Target
Advertisers set an ROI target and a daily budget. A GMV Max campaign on all products turns off Video and Product Shopping Ads across your ad accounts.
Creative Is the Lever
With targeting automated, results depend on a steady supply of videos from your brand and your affiliate creators.
What we run: GMV Max and Spark Ads, with ROI targets, product selection and a steady flow of brand and creator videos to feed the campaigns.
Sources: TikTok, GMV Max migration, TikTok Business blog.
Content
The Videos That Sell on TikTok Shop
GMV Max, affiliate creators and LIVE all run on short, authentic videos. These are the formats we plan with your brand and your creators, made for the feed rather than for a TV ad.
Brand VideosDemos, reviews and routines filmed for the feed, then run as Spark Ads inside GMV Max.
Affiliate CreatorsFree samples sent to creators whose audience fits, with every creator video tracked back to the orders it drove.
LIVE SessionsLive shopping streams where a host shows the product and answers questions as people buy.
Illustrative images.
Creator Communities
Creator Communities, Not One-Off Posts
One creator video rarely moves a product. A group of creators who know your brand, get new products first and keep posting does. We build and run that community for you, on Discord and in TikTok's own creator tools.
- Find the Right CreatorsWe recruit creators whose audience fits your product, through TikTok's affiliate tools: targeted invites with a commission set per product, plus an open plan any creator can join.
- Bring Them Into Your CommunityYour best creators join a private Discord community for your brand, where they get new drops first, clear content briefs and quick answers from our team.
- Keep Them PostingFree samples go to creators whose audience fits, and every creator video is tracked back to the orders it drove, so the people who sell get more support.
- Scale What WorksThe strongest creator videos run as Spark Ads inside GMV Max, and their hooks go straight into the next round of briefs.
Example of a private creator community on Discord.
TikTok affiliate plans and commissions: TikTok Shop Seller University.
Fees and Incentives
What Selling on TikTok Shop Costs
TikTok Shop's fees are simple, and new sellers can offset part of them with launch incentives.
Referral Fee
6%On most US sales, with no setup fee. It is charged on the customer payment plus any platform discount, minus tax.
| Five fine jewelry categories | 5% |
|---|---|
| Pre-owned items | 5% |
| Collectibles or pre-owned over $10,000 | 3% on the portion above $10,000 |
| Refund administration fee | Capped at $5 per SKU type |
| Affiliate creator commission | You set it, from 1% to 80% |
Sources: TikTok Shop, referral fee, affiliate commission.
For New Sellers
New-Seller Incentives
TikTok currently advertises incentives worth up to $23,630 for new US sellers.
$2,800Launch rewards
$20,830Ad credits
Plus TikTok Shop-funded discounts and campaigns. Amounts and terms change, so eligibility is confirmed in Seller Center when you sign up.
Source: TikTok Shop, seller sign-up.
Plan Your TikTok Shop LaunchFree 30-minute call. We map your launch, creators and GMV Max budget.
Approval and Shop Health
Getting Approved and Staying in Good Standing
Most TikTok Shop problems start with a rejected application or a slipping score. These are TikTok's published rules.
What TikTok Asks For
- US identificationA US passport or passport card, a US driver's license or state ID, or a permanent resident card. Other ID types are rejected.
- Proof of businessIf asked, an IRS 147 C, 252 C or CP 575 notice showing your legal name, address and EIN. SS-4 forms and tax returns are not accepted.
- Owners verifiedBusiness shops verify anyone who owns 25% or more.
- One shop per contactA phone number or email not already used for another TikTok Shop, and residence in the US.
Files must be valid, unexpired, uncropped and under 10 MB. Screenshots and photos of paper IDs are not accepted.
The Scores That Matter
3.5
Shop Performance ScoreA 0 to 5 score after 30 orders in 90 days. Below 3.5, affiliate plans and campaign products are removed.
2d
Dispatch TimeShip regular orders within 2 business days. A late dispatch rate over 10% triggers enforcement.
200
Account Health RatingA 0 to 1,000 score over 180 days. Shops start at 200, and low scores pause listings and campaigns.
You keep ownership of your shop. We work in it as users you add in Seller Center, with the roles you choose, and you can remove access any time.
Get a TikTok Shop ReviewSources: TikTok Shop seller verification, Shop Performance Score, late dispatch rate, Account Health Rating, user roles.
Fulfillment
FBT, Amazon MCF or Your 3PL?
TikTok Shop orders can ship three ways. Many brands start with the stock they already have, then move fast sellers to FBT.
Fulfilled by TikTok
FBT
- Delivery
- Eligible items deliver within 3 business days, with a 3-Day Delivery tag, and ship free by default.
- Storage
- The first 60 days of storage for each inbound shipment are free.
- Your Metrics
- Late dispatches and other logistics issues are excluded from your shop's performance metrics.
From Your FBA Stock
Amazon MCF
- How
- TikTok orders ship from the inventory you already hold in Amazon's network.
- Good For
- Launching without splitting stock or sending a new inbound shipment.
- Rule
- Non-FBT orders must ship within 2 business days.
Your Network
Your Warehouse or 3PL
- How
- You or your 3PL pick, pack and ship each order.
- Good For
- Full control of packaging, inserts and inventory.
- Rule
- The same 2-business-day dispatch time applies.
What we run: fulfillment and order monitoring, with inventory planned across TikTok Shop and Amazon so neither channel runs out.
Sources: TikTok Shop Fulfilled by TikTok, dispatch time.
The Process
How We Launch Your TikTok Shop
- 1Discovery Call and RoadmapA 30-minute call about your brand and current channels, and a plan showing where TikTok Shop fits and what to do first.
- 2Shop SetupCatalog, shop settings, shipping templates and fulfillment connected.
- 3Creators and ContentAffiliate commissions set, samples sent, brand videos and LIVE sessions planned.
- 4Ads, Scale and ReportGMV Max campaigns fed with the videos that sell, order flow monitored, results reported and the plan updated.
FAQ
TikTok Shop Agency FAQ
What does a TikTok Shop agency do?
It sets up and runs a brand's TikTok Shop: the catalog, creator partnerships, content, TikTok ads and the fulfillment behind each order, and it reports on what's working.
Can you set up our TikTok Shop from scratch?
Yes. We handle complete TikTok Shop setup, whether you're launching your first product or already selling and want to scale.
Do you work with TikTok creators and influencers?
Yes. We run your TikTok Shop affiliate program: commission rates per product, free samples to creators who fit your audience, and tracking of which creator videos drive orders.
Do you run TikTok Shop ads?
Yes. Since July 2025, TikTok Shop ads run as GMV Max campaigns, which optimize toward Shop sales automatically. We supply the creative, including brand and creator videos run as Spark Ads, set budgets and return targets, and move spend to the products that sell.
Can we fulfill TikTok Shop orders with our Amazon FBA inventory?
Yes. Through Amazon Multi-Channel Fulfillment (MCF), TikTok Shop orders can ship from your existing FBA stock. The other options are Fulfilled by TikTok, where TikTok stores and ships your inventory, or your own 3PL. Whichever you use has to meet TikTok's handling-time and shipping rules.
Do you manage Amazon too?
Yes. TikTok Shop runs alongside our Amazon, Walmart, Target Plus and Shopify work. See Amazon management services.
How much does TikTok Shop management cost?
Pricing depends on your catalog, channels and how much we run. Every engagement is scoped after a free discovery call.
How do we get started?
Book a 30-minute discovery call. We look at your brand and current channels and give you a roadmap showing where TikTok Shop fits, whether or not you work with us.
How much does TikTok Shop charge sellers?
There is no setup fee. TikTok Shop charges a 6% referral fee on most US sales, calculated on the customer payment plus any platform discount, minus tax. Five fine jewelry categories and pre-owned items are 5%, and collectibles or pre-owned sales over $10,000 are charged 3% on the portion above $10,000.
Is there a fee when a customer gets a refund?
Yes. TikTok charges a refund administration fee, capped at $5 per SKU type since May 15, 2025. It isn't charged on creator sample order refunds or on eligible orders canceled before shipment.
Are there incentives for new TikTok Shop sellers?
TikTok currently advertises new-seller incentives worth up to $23,630: up to $2,800 in launch rewards and up to $20,830 in ad credits, plus TikTok Shop-funded discounts and campaigns. Amounts and terms change, so eligibility is confirmed in Seller Center at sign-up.
What do we need to register a US TikTok Shop?
A US passport or passport card, US driver's license or state ID, or permanent resident card; a phone number or email not used by another TikTok Shop; and US residence. If proof of business is requested, it must be an IRS 147 C, 252 C or CP 575 notice showing your legal name, address, EIN and date. Business shops also verify anyone who owns 25% or more.
How does the TikTok Shop affiliate program work?
You set the commission, from 1% to 80%, for all creators (Open Collaboration) or for creators you invite (Target Collaboration), and target rates override open rates. Creators earn revenue minus refunds times the rate, typically paid 15 days after delivery.
What is Fulfilled by TikTok (FBT)?
TikTok's own fulfillment service. You send inventory to its US network and TikTok picks, packs and ships. Eligible items deliver within 3 business days and ship free by default, the first 60 days of storage are free, and logistics issues such as late dispatches are excluded from your shop's performance metrics.
What is Shop Performance Score, and why does it matter?
A 0 to 5 score across product satisfaction, fulfillment and logistics, and customer service, given once a shop has 30 orders in 90 days. A score of 3.5 unlocks affiliate marketing, campaigns and 5-day settlement, and 4.0 unlocks 1-day settlement. If it falls below 3.5, affiliate plans and campaign products are removed.
How fast do TikTok Shop orders have to ship?
Regular orders must be dispatched within 2 business days of the order date. If the late dispatch rate goes above 10%, TikTok can deduct Account Health points, limit order volume or extend settlement periods.
How does an agency get access to our TikTok Shop?
The shop owner adds the agency's team as users in Seller Center, with preset roles such as Affiliate Manager or Advertising Manager or with custom roles, or shares the shop in Business Center. You keep ownership, choose the permissions and can remove access at any time.
When do TikTok Shop sellers get paid?
Payouts go to your linked bank account after orders are completed and any return or refund window has passed.
See Where TikTok Shop Fits for Your Brand
A free 30-minute discovery call and a roadmap you keep. No obligation.