Text/Call →

Amazon SEO agency

Amazon SEO Services

Organic rank you keep when the ad budget goes down.

Amazon SEO services are the research, listing and content work that raises a product's organic position in Amazon search, where relevance gets a listing into the results and click-through rate, conversion rate and sales velocity decide where it stays. Velocity Sellers runs Amazon SEO inside a full-service Amazon team: we map the keywords your category converts on, rebuild the listing around them, direct the image stack and A+ content, fix catalog structure so reviews and rank pool correctly, and track rank and organic sales every week. Griot's Garage lifted conversion rate 10.5% and click-through rate 15% after we rebuilt its image stacks, A+ content and storefront; Safe Catch's conversion rate rose 4× and click-through 3×. Pricing is scoped to catalog size after your free Amazon audit.

Last reviewed 2026-09-17 by the Velocity Sellers team.

Get your free Amazon audit

What our Amazon SEO services include

Every engagement covers the whole listing, not just the copy.

Keyword research and mappingSearch-term data from Brand Analytics, your ad reports and competitor ASINs, mapped to one primary term per listing so ASINs in a family do not compete with each other.
Title, bullet and description optimizationWritten for the current title limits, mobile truncation and Rufus, with the primary term in the first 80 characters.
Backend search terms and attributesEvery attribute field filled, because filters and Rufus both read them.
A+ content and Premium A+Modules that answer the questions in your reviews and Q&A, with alt text carrying secondary terms.
Image stack and videoThe highest-leverage conversion assets on the page; the Griot's Garage rebuild started here.
Brand Store and storefront SEOStore pages indexed on Google and Amazon, organized by the terms shoppers use.
Variation and catalog structureParent/child fixes so reviews and rank pool correctly.
Rank tracking and reportingWeekly rank on your target terms, organic vs. paid share, and conversion rate by ASIN.

How Amazon SEO is different from Google SEO

Amazon ranks what sells. Relevance gets a listing into the results; click-through rate, conversion rate and sales velocity decide where it stays. That is why our Amazon SEO work is judged on organic sales share, not on keyword counts, and why it is run by the same team that manages Amazon PPC: paid traffic on a target term is the fastest way to prove conversion to the algorithm, and organic rank is what makes that spend temporary.

Our Amazon SEO process

1
Listing audit
Every ASIN scored on keyword coverage, content completeness, image stack, reviews and conversion rate; you get the scorecard whether or not you hire us.
2
Keyword map
Primary and secondary terms per ASIN, agreed with you before anything is rewritten.
3
Rewrite and rebuild
Copy, backend fields, A+ and images, in priority order by revenue.
4
Launch and measure
Rank tracked daily for the first 30 days, with PPC support on the target terms where needed.
5
Monthly optimization
We re-map terms as search behaviour changes and expand to the next set of ASINs.

Results

Griot's Garage car care products
Griot's Garage
+10.5%
conversion rate
+15%
click-through rate
+33.6%
brand market share
+18.8%
sales YoY

Full image, A+ and storefront rebuild for a premium car-care brand.

Read the case study
Safe Catch tuna lifestyle photo
Safe Catch
conversion rate
click-through rate
Top 20
category rank
+38%
sales YoY

Listing and assortment optimization for a packaged-seafood brand.

Read the case study

Who Amazon SEO services are for

Rank that depends on ad spendBrands with a proven product whose organic rank drops as soon as ad spend drops.
New ASIN launchesBrands launching new ASINs that need a keyword map and content before the first ad dollar.
Large, aging catalogsBrands whose listings were written years ago and never revisited.
Rufus and AI searchBrands preparing for AI-driven search, where attribute completeness and question-answering content decide visibility.

Why brands choose Velocity Sellers as their Amazon SEO agency

SEO, advertising and catalog are one team, so nobody argues about who owns conversion rate. We show the keyword map before we write, and rank data after. Work is priced by catalog and scoped after your free Amazon audit. The same team covers Walmart, TikTok Shop and Shopify listings when you expand.

Get your free Amazon audit

Amazon SEO FAQ

What is Amazon SEO?

Optimizing a product listing so Amazon's search ranks it higher for the terms shoppers use, by improving relevance (keywords, attributes) and performance (click-through rate, conversion rate, sales).

What does an Amazon SEO agency do?

Keyword research, listing and A+ content rewrites, image and video direction, catalog structure fixes and rank tracking, usually alongside advertising so paid and organic signals reinforce each other.

How much do Amazon SEO services cost?

Pricing is scoped to catalog size, sales volume and the channels involved; every proposal follows your free Amazon audit, and you keep the audit findings either way.

How long does Amazon SEO take to work?

Indexing changes show in days; rank movement on competitive terms usually takes four to eight weeks of consistent sales on the term.

Is Amazon SEO different from Google SEO?

Yes. Amazon ranks by sales performance on a term, not by links or authority, so conversion rate and velocity matter more than content length.

Does A+ content help Amazon SEO?

A+ text is not indexed for search, but it raises conversion rate, which is a ranking input; alt text on A+ images is indexed.

Do you also handle Amazon PPC?

Yes. Most SEO engagements run with a supporting ad budget on the target terms; see Amazon PPC management.

Do you work with new sellers?

We work best with brands already selling on Amazon or launching with a proven product from another channel.

Related: Amazon account management services · Amazon PPC management · A+ content services · full-service Amazon agency · Griot's Garage case study · Safe Catch case study

Scroll to Top