Walmart Marketplace Management
Walmart Marketplace Management Agency
Grow on Walmart with the team that already runs your Amazon business.
Walmart Marketplace management covers what a brand needs to sell well on Walmart.com: Seller Center setup and onboarding, item setup and listing content, Walmart Connect advertising, Walmart Fulfillment Services (WFS), inventory and account health. Velocity Sellers runs Walmart as part of one plan with your Amazon, Target Plus, TikTok Shop and Shopify channels.
- Seller Center setup and onboarding
- Listing optimization and Walmart Connect ads
- WFS integration and inventory sync
Trusted by Brands Like
Reviews“Velocity Sellers has a team of experts dedicated to supporting our account, and they have been instrumental in helping us adapt to new opportunities.”
“Velocity came highly recommended to us and this team did not disappoint. They are incredibly knowledgeable, very timely in all responses, strategic, organized, trustworthy.”
“We know we can count on them 100 percent for a rapid response when Amazon throws a curve ball.”
What We Manage
Walmart Marketplace Management Services
Everything the channel needs, run by the same team as your other marketplaces.
Walmart vs Amazon
What Changes When You Add Walmart
Much of your Amazon work carries over. The rules, the fulfillment program and how listings are built do not.
Amazon
- Where you sell
- Seller Central or Vendor Central
- Fulfillment
- FBA or your own warehouse
- Listings
- Images, bullets and A+ content
- Advertising
- Amazon Ads
- Winning the sale
- Search rank and the Buy Box
Walmart
- Where you sell
- Walmart Seller Center
- Fulfillment
- WFS, your 3PL or your own warehouse
- Listings
- Item setup, titles, descriptions and attributes
- Advertising
- Walmart Connect
- Winning the sale
- Walmart search and the Buy Box, under Walmart's own rules
One Team
Why Run Walmart With Your Amazon Agency
One Stock Pool, Every Channel
We route FBA inventory across channels, including Walmart, and integrate WFS and your 3PL, so adding Walmart doesn't mean funding a second pile of stock.
- Inventory synced across Amazon, Walmart and Shopify
- Fewer stockouts on either channel
- One view of what is where
Pricing and Content That Match
The same team sets pricing, promotions and content across marketplaces, so a Walmart price doesn't undercut your Amazon Buy Box.
- One strategy across marketplaces
- Consistent listings and brand content
- One team accountable for results
The Process
How We Get You Selling on Walmart Marketplace
- 1Strategy CallA 30-minute call about your brand, catalog and where Walmart fits.
- 2Channel RoadmapA plan for Walmart and your other channels, yours to keep.
- 3Setup and OnboardingSeller Center, item setup and listings built from your catalog.
- 4Fulfillment ConnectedWFS, FBA inventory routing or your 3PL connected and synced.
- 5Monitor and GrowPerformance, account health and pricing watched and improved.
Who It's For
Who Our Walmart Marketplace Management Is For
FAQ
Walmart Marketplace Management Agency FAQ
What does a Walmart marketplace agency do?
It sets up and runs a brand's Walmart Marketplace business: Seller Center onboarding, item setup and listing content, Walmart Connect advertising, fulfillment through WFS or a 3PL, inventory, pricing, account health and reporting.
Can you set up our Walmart Seller Center account?
Yes. We handle marketplace setup and onboarding, then build your listings from the catalog you already sell elsewhere.
Do you work with Walmart Fulfillment Services (WFS)?
Yes. We integrate WFS and keep inventory synced across WFS, Amazon FBA and your 3PL.
Do you manage Walmart Connect advertising?
Yes. We plan and manage Walmart Connect campaigns, including Sponsored Products, alongside your Amazon advertising.
Can we use our Amazon inventory for Walmart orders?
We route FBA inventory across channels, including Walmart, and can combine that with WFS or a 3PL. The right setup depends on your volume and margins, and we cover it on the call.
Do you manage Amazon too?
Yes. Walmart runs alongside our Amazon, Target Plus, TikTok Shop and Shopify work, so every channel follows one plan. See Amazon management services.
How much does Walmart marketplace management cost?
Pricing depends on your catalog, channels and how much we run. Every engagement is scoped after a free strategy call.
How do we get started?
Book a 30-minute strategy call. We look at your brand and current channels and give you a roadmap for Walmart, whether or not you work with us.
See Where Walmart Fits for Your Brand
A free 30-minute strategy call and a roadmap you keep. No obligation.