ReviewsTarget Product Ads
Native ad placements on Target.com and the Target app, bought per click, with automated or manual keyword targeting. Roundel says ads go live within 24 to 48 hours.
Target Plus (Target+)
Target Plus Marketplace Agency
Get ready for Target's invite-only marketplace, and grow once you're in.
Target Plus (Target+) is Target's invite-only marketplace for curated third-party brands on Target.com. Velocity Sellers helps brands navigate the application and onboarding process, align their catalog with Target's merchandising standards, and manage listings, inventory and reporting once they're live, alongside Amazon, Walmart, TikTok Shop and Shopify.
- Application and onboarding support
- Catalog aligned to Target's standards
- Inventory, data syncs and reporting
Trusted by Brands Like
Target Plus: Key Takeaways
- Target Plus is invite-only, but brands can apply. Target aims to respond within 30 days, and onboarding runs about 70 to 75 days.
- Sellers need a U.S.-registered business with a W-9, EIN and DUNS number, a commercial U.S. address, GS1 barcodes, and a trademark certificate or reseller authorization. Sole proprietors are not eligible.
- There is no monthly fee. Target charges a referral fee it does not publish, and sellers cover shipping, returns and integration.
- Orders ship within 24 business hours from your own warehouse or 3PL. Competitor fulfillment, such as Amazon MCF, is not allowed.
- Each product has one seller, and Target Plus sellers can advertise on Target.com through Roundel, Target's retail media network. We run Roundel campaigns for our Target Plus brands.
Velocity Sellers is a Verified Target Partner.What We Manage
Target Plus Management Services
Target Plus is curated. Amazon lets most brands open an account and Walmart reviews an application; Target invites the brands it wants. Most of the work happens before the first product goes live.
Stage 1
Invitation and Application
Target
Target Plus is invite-only. Target decides which brands join, based on fit with its assortment and guests.
Velocity Sellers
We get your catalog, content and operations ready before an invitation, and help you prepare the application.
Stage 2
Catalog Alignment and Creative
Target
Items have to meet Target's merchandising and content standards for Target.com.
Velocity Sellers
We map your catalog to those standards: titles, attributes, images and product pages. See Creative Services.
Stage 3
Onboarding, Inventory and Data Syncs
Target
Catalog, inventory and orders are connected to Target's systems through an integration.
Velocity Sellers
We coordinate the integration and keep inventory and data synced with your other channels and fulfillment.
Stage 4
Compliance and Performance Reporting
Target
Partners are expected to keep meeting Target's shipping and service standards to stay on the marketplace.
Velocity Sellers
We keep listings compliant and up to standard, and report Target Plus results alongside Amazon and Walmart.
Requirements
Can You Sell on Target Plus?
Target Plus is invite-only: Target's team picks brands that fit its category strategy. You can still apply. These are Target's published requirements, and the path from application to launch.
Target's Requirements
- A U.S.-registered businessA W-9, EIN and DUNS number. Target does not accept a Social Security number.
- A commercial U.S. addressA physical business address that matches your W-9 and IRS records. No residential, PO box, virtual or registered-agent addresses.
- No sole proprietorshipsTarget states sole proprietors are not eligible.
- GS1 barcodesGS1-certified UPCs (12 digits) or EANs (13 digits) for every item.
- Brand rightsA trademark certificate if you own the brand, or a letter of authorization if you resell it.
- An official company domainPlus English-language onboarding calls between 8 a.m. and 5 p.m. CST.
There is no minimum or maximum number of SKUs to launch.
From Application to Launch
1
ApplyBusiness details and your proposed assortment.
2
Target ReviewsTarget aims to respond within 30 days. Acquisition typically takes 3 to 6 weeks.
3
OnboardingAbout 70 to 75 days: trainings done and your priority items listed and sellable.
4
Launch and GrowTarget reviews item productivity after launch.
We check your brand against these requirements, prepare the application and catalog, and run onboarding so you are ready to launch if Target accepts you.
Check Your Target Plus FitSources: Target Plus how it works, FAQ and application.
Shipping, Returns and Fees
What Target Expects From Sellers
Target Plus has stricter operating rules than most marketplaces. These are the parts brands most often need help planning for.
Shipping
You Ship Every Order
- Speed
- Ship within 24 business hours of the order, within a 5-business-day total transit time.
- Carriers
- Target's approved carriers, such as UPS and USPS, from the U.S.
- Fulfillment
- Your warehouse or 3PL. Competitor fulfillment services, such as Amazon MCF, are not allowed.
- Packaging
- No contact details or marketing materials in the box.
Returns
Mail-In and Store Returns
- Mail-In
- Accept individual returns from guests at one U.S. location, with free return shipping and return fees covered.
- From Stores
- Accept palletized in-store returns, delivered by semi truck to a single U.S. business address.
- Productivity
- Target can remove items that don't sell, and expects setup errors fixed within 1 day.
Fees
What It Costs
- Monthly Fee
- None.
- Referral Fee
- Target calls its rates "competitive" and does not publish them.
- Guest Programs
- Free shipping on orders over $35 and for Target Circle Card holders, and the Circle Card 5% discount on relevant orders.
- Your Costs
- Shipping, returns, fulfillment and your channel integration.
What we run: the plan for shipping speed, returns and pricing before you apply, then compliance and performance reporting after launch.
Source: Target Plus operational and financial requirements.
Compare
Target Plus vs Walmart vs Amazon
Most brands on Target Plus also sell on Amazon or Walmart. We run all three, so each channel gets its own plan. See our Walmart Marketplace management page, or how we run them together with omnichannel marketplace management.
| Area | Target Plus | Walmart Marketplace | Amazon |
|---|---|---|---|
How You Get In | Invite-only; brands can apply | Application reviewed by Walmart | Open registration |
Sellers per Product | One seller per SKU | Multiple sellers per item | Multiple sellers per item |
Monthly Fee | None | None | $39.99 on the Professional plan |
Fulfillment | You or your 3PL ship; no competitor fulfillment | WFS, or your warehouse, 3PL or Amazon MCF | FBA, or you ship |
Ad Platform | Roundel | Walmart Connect | Amazon Ads |
Listing Integration
How Items Get Onto Target.com
Target Plus sellers connect through one of Target's approved Channel Partners, or build a direct API integration with a dedicated in-house U.S. team.
AcendaAkeneoChannelEngineFeedonomicsGoflowMirakl ConnectRithumShopify Marketplace ConnectZentailand others
Source: Target Plus service providers.
Item Setup Details Target Checks
- Hazmat items registered with UL WERCSmart, and certain supplements with Label Insights.
- Size charts for wearables in a grid format, not an image.
- A dedicated person for item setup, with errors resolved within 1 day and requests answered within 2 days.
What we run: catalog alignment and content, then onboarding, inventory and data syncs through your integration.
Advertising on Target
Roundel: Target's Retail Media Network
Roundel is Target's retail media business. Target says it reaches more than 100 million omnichannel guests, and its self-service tool is open to Target Plus sellers. We plan and manage Roundel campaigns for the brands we run on Target Plus.
Roundel Media Studio
Roundel's self-service tool, built for brands of all sizes, including those in the Target Plus marketplace, to reach Target Product Ads inventory.
Beyond Target.com
Roundel's managed service also runs display across more than 150 publishers, plus social, CTV and search ads off Target's own sites.
What we run: Roundel campaigns for your Target Plus items, with keywords and budgets planned alongside your Amazon and Walmart advertising, and results reported in one view.
Sources: Target, Roundel fact sheet, Roundel, Target Product Ads.
The Process
How We Get You Selling on Target Plus
- 1Strategy Call and Readiness ReviewA 30-minute call about your brand, then your catalog, content and operations checked against Target's standards.
- 2Application and OnboardingHelp through the application, then listings, product pages, inventory and data syncs set up.
- 3Manage and GrowCompliance, inventory and results managed with your other channels.
FAQ
Target Plus Marketplace Agency FAQ
What is Target Plus?
Target Plus (Target+) is Target's invite-only marketplace, where curated third-party brands sell on Target.com.
How is Target Plus different from Amazon and Walmart?
Amazon lets most brands open a seller account, and Walmart Marketplace reviews an application. Target Plus is invite-only: Target chooses a curated set of brands, so there are fewer sellers and a higher bar for catalog, content and service.
How do you become a Target Plus partner?
Target Plus is invite-only, and Target decides which brands join. We help you prepare your catalog, content and operations and navigate the application and onboarding process.
Can you guarantee we'll be accepted?
No. Acceptance is Target's decision. What we can do is make sure your brand is ready and presented well, and that you can launch quickly if you're accepted.
Do you manage Target Plus after launch?
Yes. We manage inventory coordination, data syncs, compliance and performance reporting, and keep product pages up to Target's standards.
Do you manage Amazon and Walmart too?
Yes. Target Plus runs alongside our Amazon, Walmart, TikTok Shop and Shopify work. See Walmart marketplace management and Amazon management services.
How much does it cost?
Pricing depends on your catalog, channels and how much we run. Every engagement is scoped after a free strategy call.
How do we get started?
Book a 30-minute strategy call. We look at your brand and tell you whether Target Plus fits, and what to do first.
What are the requirements to sell on Target Plus?
The business must be registered in the U.S. and able to provide a W-9, EIN (Social Security numbers aren't accepted) and DUNS number, with a physical commercial U.S. address that matches the W-9 and IRS records. Sole proprietorships aren't eligible. Products need GS1 barcodes, and you need an official company domain plus a trademark certificate (brand owners) or letter of authorization (resellers).
How long does it take to get onto Target Plus?
Target says it aims to respond to applicants within 30 days, and its acquisition process typically takes 3 to 6 weeks, depending on the business. Onboarding then takes about 70 to 75 days, with trainings completed and priority items listed and sellable.
What are the Target Plus shipping requirements?
Orders must ship within 24 business hours, within a 5-business-day total transit time, from the U.S. with Target's approved carriers such as UPS and USPS. Boxes can't include contact information or marketing materials.
Can we use Amazon MCF or another marketplace's fulfillment for Target Plus orders?
No. Target's requirements say sellers will not use competitor fulfillment services, so orders ship from your own warehouse or a 3PL.
How do returns work on Target Plus?
Sellers accept individual mail-in returns from guests at one U.S. location, with free return shipping and return fees covered, and palletized returns from Target stores delivered by semi truck to a single U.S. business address.
How do products get listed on Target Plus?
Through one of Target's approved Channel Partners, such as ChannelEngine, Feedonomics, Rithum, Shopify Marketplace Connect or Zentail, or through a direct API integration built by a dedicated in-house U.S. team.
Can Target Plus sellers advertise on Target.com?
Yes. Target says Roundel Media Studio, Roundel's self-service tool, is built for brands including those in the Target Plus marketplace to access Target Product Ads, which are cost-per-click ads on Target.com and the Target app. We plan and manage Roundel campaigns for the brands we run on Target Plus.
Do we compete with other sellers on the same product?
No. Target says each SKU on Target Plus has one dedicated seller, and brands control presentation, assortment, pricing and promotions.
Find Out If Target Plus Fits Your Brand
A free 30-minute strategy call and a roadmap you keep. No obligation.