Amazon Brand Store Design
Amazon Brand Store Design & Optimization
A Store that shops the way your customers do.
An Amazon Brand Store is a free, multi-page storefront for brands in Amazon Brand Registry. We design and optimize Stores: navigation, hero and brand story, shoppable images, product grids and video, then improve them with Store Insights data.
- Page map, design, copy and imagery
- Built for phones first, where most shoppers browse
- Improved with Store Insights and Sponsored Brands
Trusted by Brands Like
Reviews“At the time of this writing it has been 6 months since partnering with Velocity and our current growth is 20% month over month.”
Anatomy of a Store
What Goes Into a High-Converting Brand Store
Five parts of the Store home page do most of the selling. This is how we plan each one.
- 1Brand headerLogo and a one-line promise, the same voice as your listings and A+.
- 2Navigation shoppers understandPages by category, use or bestseller, never by internal SKU names.
- 3A hero that sellsWhat you make and why to buy it, with the products that carry the business first.
- 4Shoppable images and videoLifestyle scenes with tagged products, and video where it answers a question.
- 5Product grids that convertBest sellers and bundles grouped the way people compare them.
Client Results
Brand Store Work for Our Clients
HALO
We cleaned up HALO's catalog, removed unauthorized listings and built its Store and A+ pages, taking it from little to no sales to multimillion-dollar yearly sales.
Read the Case Study
Griot's Garage
We revamped the image stacks, rebuilt the A+ content and reorganized the storefront around the products that carried the business.
Read the Case StudyHow It Works
Our Brand Store Design Process
From an audit of your current Store to a better one, then ongoing improvement.
- 1AuditYour catalog, current Store, Store Insights and how shoppers reach it.
- 2Page mapPages and navigation built around how your customers shop.
- 3Design and copyHero, brand story, shoppable images, grids and video.
- 4LaunchPublished in Store Builder and linked from listings, A+ and Sponsored Brands.
- 5OptimizeStore Insights (visitors, views, sales, units and sales per visit, by traffic source) reviewed, and the weakest pages rebuilt first.
FAQ
Amazon Brand Store FAQ
What is an Amazon Brand Store?
A Brand Store is a free, multi-page storefront on Amazon for brands enrolled in Amazon Brand Registry. It gives your brand its own page on Amazon and a place to showcase the whole catalog.
Who can create an Amazon Store?
Sellers and vendors with a brand enrolled in Amazon Brand Registry can create a Store in Store Builder.
How much does Amazon Brand Store design cost?
Stores are free to publish on Amazon; design work is scoped to the number of pages, products and new imagery needed. We scope it after a free Amazon audit call.
What's the difference between a Brand Store and A+ Content?
A+ Content sits on each product page. A Brand Store is a separate set of pages for your whole brand. We design both; see our Amazon A+ content services.
Can you redesign my existing Store?
Yes. We audit the current Store and its Store Insights data, then rebuild the pages and navigation that are costing you sales.
How do shoppers find a Brand Store?
From the brand link on your listings, from Sponsored Brands ads that send traffic to the Store, and from links in your A+ Content and off-Amazon marketing.
Book a Brand Store Review
A free 30-minute call. We'll go through your Store and listings and show you what to fix first.