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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

A 2026 Sponsored Brands playbook: the three formats ranked, branded defense vs new-to-brand, when SB beats SP, and how to read NTB instead of
Most brands can’t answer who holds Administrator rights to their Amazon Brand Registry. That gap is how owners get locked out of their own
Amazon Business is a $35B+ marketplace inside Amazon most consumer brands ignore. Here’s the B2B pricing and quantity-discount math that decides if it pays.
A data deep-dive on Amazon ad performance by hour and day of week, plus a case study of a brand that cut 22% of
Before you chase Walmart or TikTok Shop, look north and across the Atlantic. Amazon Canada, Mexico, and the EU are the lowest-friction expansion most
70% of Amazon traffic is mobile. The first screen — image, title, price, rating, badges — decides the click. Here’s how to audit it
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