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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Amazon shows shoppers a full year of price history. What the chart plots, how it connects to your Typical Price and List Price, and
Amazon now lets sellers run eBay, Shopify, TikTok Shop and Walmart orders from Seller Central. What it does, what it doesn’t, and five checks
From November 2, enhanced safety category sellers need $1M liability coverage regardless of sales. Larger brands usually have a policy, just not one that
A decimal slip priced a $34 SKU at $3.40 for five hours. The units were the cheap part. The deal lookback, price history and
The frequently returned item badge got louder in 2026 and now surfaces alternatives on your own page. It’s a creative problem with a 90-day
Your branded campaign reports 10x ROAS. Most of that revenue was walking to your listing anyway. Here’s how to measure the incremental share on
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