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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

After running Subscribe & Save across 140+ brands, here’s the data on which categories convert, real LTV math, and 4 patterns that signal S&S
After managing hundreds of brands across the $100K–$500K/month range, here are the 6 mistakes that cost the most — and how to avoid them
The Amazon parent-child variation playbook for 2026 — when to consolidate, when to split, review pooling math, and the structural mistakes that cost brands
Amazon DSP playbook for $100K+/month brands in 2026 — when DSP pays off, audience structure, retargeting math, and the spend threshold that makes it
Project Zero, Transparency, and IP Accelerator all promise counterfeit protection on Amazon. After managing brands through real infringement cases, here’s what each actually does.
Q4 2026 prep on Amazon starts in May, not September. The month-by-month runway playbook for brands that want to scale Q4 instead of survive
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