Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.
Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.
Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.
Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.
A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.
Recent Blog Articles by the Author
Amazon Prime is frequently misunderstood by third-party sellers. Many treat it as a shipping program. Others pursue it purely for […]
If your rankings disappear the moment you reduce ad spend, you do not have SEO. You have rented visibility. In […]
Here’s a problem that’s plagued the Amazon agency world for years: The person selling you on strategy isn’t the person […]
Amazon is not sentimental. If your listing is unclear, untrustworthy, or poorly aligned with what shoppers search for, Amazon doesn’t […]
Amazon now controls close to 40% of US retail e-commerce sales, making it the primary discovery channel in many categories. […]
In the bustling and ever-evolving marketplace of Amazon, the choice between becoming a vendor or a seller—embodied in the “Amazon […]
