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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Amazon checks your UPC against the GS1 database before it checks Brand Registry. If the GS1 company name isn’t your brand, your Q1 launch
Alexa for Shopping now alerts shoppers when a favorite brand launches. Amazon product launch strategy just gained a push channel you don’t control and
An Amazon remeasurement can move a SKU into a higher FBA size tier silently, on every unit, for months. The per-unit math, the four
The most expensive Amazon agency mistake is a decision the agency didn’t know about. Nine operational events brands must flag before they land, and
Multi-channel listing content drift: the same UPC carries different specs on Amazon, Walmart and TikTok Shop, and nobody owns which one is correct. The
Amazon puts a comparison table on your detail page that you don’t write, don’t control, and rarely check. How it’s built, why the blank
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