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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

There’s no denying that, for some companies, Amazon is the wild west of digital retail, filled with counterfeiters, unlicensed third-party sellers, and shady business
The key to getting your goods noticed on Amazon is to use pay-per-click advertising. Though PPC comes at a cost, this guide will help
Have you ever wondered why some products consistently appear in Amazon searches while others receive little or no attention? The secret workings of Amazon’s
Amazon’s best-sellers are preoccupied with pricing strategy, and for good reason: it’s the most effective approach to adapt to shifting consumer wants without sacrificing
The key to reaching Amazon customers is to make your listings as visible as possible. Buyers don’t have the time or patience to comb
One of the most appealing aspects of purchasing on Amazon is the large selection of products available. However, there are a plethora of Amazon-restricted
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