Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.
Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.
Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.
Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.
A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.
Recent Blog Articles by the Author
Think about your own experience as a customer on Amazon. When you’re looking for something basic, let’s say a pair […]
Have you ever had that feeling that something is “missing” in your Amazon business? Especially if your sales are lackluster […]
The world of Amazon is constantly changing and in order to maximize your potential on this marketplace giant as a seller, […]
Most brand owners see 3rd party sellers on Amazon as more of a threat than an opportunity. Unlike most brick […]
We get a lot of questions about the difference between Vendor Central and Seller Central. We created this guide to […]
Amazon suffers from one significant problem that affects many of the 1P Vendor Central Vendors we work with. Amazon’s inventory […]