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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Costco Next asks brands to publish below-MAP member pricing. That’s the exact input Amazon’s Fair Pricing comparison reads. How to take the channel without
One hero image, a dozen render contexts. Here’s the surface inventory most brands have never made, and the three levers you still control inside
Amazon Sponsored Products starts serving inside creator content August 10, 2026. Default enrollment, same budgets, and a search term report about to get noisier.
How to change a brand name on Amazon without losing reviews, rank, or Brand Registry access. What actually transfers, what resets, and the order
Effective August 24, 2026, Amazon’s Business Solutions Agreement bans transferring seller rights and pledging Amazon revenue as collateral. What to audit now.
A campaign restructure resets an asset you spent months building. Here’s the real cost by restructure tier, a worked example, and the test to
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