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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Amazon raised Seller Fulfilled Prime delivery thresholds on July 6, 2026. The new speed bars, the 3-strike enforcement, and the math on keeping the
Amazon’s aged inventory surcharge starts at 181 days — but the surcharge is the smallest line. The full carrying cost math, tier tables, and
Amazon Q4 preparation fails in July, not November. The 2026 deadlines — deal submissions, inventory cutoffs, creative freezes — and the six mistakes to
Best Buy Marketplace has ~1,100 sellers and an 11x SKU expansion since launch. Here’s who should apply, the real fee math, and how to
Adding A+ Content hides your Amazon product description — so most brands leave the field blank. It’s still indexed and Rufus still reads it.
Amazon product targeting strategy for 2026 — defensive ASIN targeting, competitor conquesting, and category refinements, with the benchmarks to judge each.
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