Amazon advertising is now an auction with more ad types, more placements and higher costs per click than most brands can manage in a few hours a week. This guide compares six agencies that manage Amazon PPC and advertising: what each one runs, who it says it serves, how it prices, and where to check the facts yourself.
Who wrote this and how we picked. Velocity Sellers publishes this guide and is one of the six agencies on it. To keep it useful anyway:
Every agency here publishes a dedicated Amazon PPC or advertising service. Each fact comes from the agency’s own website, linked in its entry, so you can check it. We do not rank by price, and we do not include anything we could not verify. If another agency fits you better, hire them.
The Short Answer: 6 Amazon PPC Agencies
If you only need the names: Velocity Sellers, Canopy Management, My Amazon Guy, SalesDuo, Olifant Digital and eStore Factory all run Amazon advertising for brands. They differ most in three ways: whether they run ads on their own or only inside full account management, which ad types they cover (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP), and how they price.
| Agency | Based In | Ad Types | PPC on Its Own? | Published Pricing |
|---|---|---|---|---|
| Velocity SellersPublisher of This Guide | Jericho, NY | Sponsored Products, Brands, Display; DSP | Yes, or inside full service | No, scoped after a free audit |
| Canopy Management | St. Thomas, USVI | PPC and DSP | Yes, or inside full service | No; no minimum stated |
| My Amazon Guy | Atlanta, GA | PPC and DSP | Yes, or inside full service | No, quote-based |
| SalesDuo | Seattle, WA | PPC and DSP; Walmart ads | Yes, or inside full service | Full service from $1,500/mo plus growth fee |
| Olifant Digital | Grand Island, NY | PPC and DSP | Yes, or inside full service | From $2,000/mo; consulting $250/hr |
| eStore Factory | Sherman Oaks, CA | PPC and DSP | Yes, packaged by ad spend | $499, $999 or $1,833/mo by ad spend |
Sources: each agency’s own service and pricing pages, linked in the entries below.
What an Amazon PPC Agency Does
An Amazon PPC agency plans, runs and reports on your campaigns inside Amazon Ads. In practice the work is:
- Campaign structure. Grouping keywords, match types and product targets so each bid decision can be measured on its own.
- Weekly optimization. Moving converting search terms into exact match, adding negative keywords, and adjusting bids, placements and budgets.
- Creative. Headlines and video for Sponsored Brands, and audiences and creative for Sponsored Display and DSP.
- Reporting. ACoS for campaign efficiency, and TACoS (ad spend divided by total sales) to show whether ads grow the business or just buy sales your listings would have won anyway.
For a fuller explanation of the work and how it is measured, see our page on Amazon PPC management services.
The 6 Agencies, in Detail
Velocity Sellers
Velocity Sellers is a full-service Amazon agency and Official Amazon Ads Partner, founded in 2016. Its Amazon Ads team, led by a Director of Advertising, manages Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP. Brands hire it for PPC on its own, or inside full-service management where the same team also runs listings, inventory and account health.
Search terms, negative keywords, bids, placements and budgets are worked every week, and Sponsored Brands headline and video creative is made in-house. The monthly report shows ACoS, TACoS, organic rank on target search terms and new-to-brand orders, for Seller Central, Vendor Central and hybrid accounts. Details: Amazon PPC management services.
Best fit: brands that want ads judged on total sales and organic rank, with the listings the ads send traffic to fixed by the same team. Maybe not: sellers who want a low-cost setup they run themselves.
- Website
- velocitysellers.com
- Based In
- Jericho, New York
- Founded
- 2016, by Nathan and Jake Schwarzbaum
- Partner Status
- Verified Amazon Partner; Official Amazon Ads Partner; Verified Walmart, Target and Shopify Partner
- Channels
- Amazon Seller Central and Vendor Central, Walmart, Target Plus, TikTok Shop, Shopify
- Pricing
- Not published. Scoped to the account after a free audit.
Canopy Management
Canopy Management lists PPC advertising and Amazon DSP as separate services alongside full-service Amazon and Walmart management. It describes itself as an Amazon Ads partner, says it has helped “1,000+ brands” and has “over 100” Amazon and Walmart experts on its team.
Best fit: brands that want a large, advertising-led team, including those just under the size where other agencies set minimums, since Canopy says it has none for full service.
- Website
- canopymanagement.com
- Based In
- Contact address in St. Thomas, U.S. Virgin Islands
- Founded
- 2015 (“since 2015”)
- Services
- Full-service Amazon and Walmart management, PPC, DSP, listing optimization, Amazon SEO, Chewy
- Pricing
- Not published; quote-based. Its FAQ says there is no minimum to qualify for full-service management.
- Source
- services and FAQ, homepage
My Amazon Guy
My Amazon Guy runs advertising (PPC) management and Amazon DSP among a wide set of Amazon, Walmart and TikTok Shop services. It says it serves “over 430 Amazon brands” and states Sponsored Ads and DSP certifications. It also publishes a large free library: “3,300+ videos” on YouTube and a weekly live Q&A.
Best fit: brands that like to learn alongside their agency and want many services available from one large team.
- Website
- myamazonguy.com
- Based In
- Atlanta, Georgia
- Founded
- 2018, by Steven Pope
- Services
- Full-service management, PPC, DSP, Amazon SEO and listing optimization, design, Walmart, TikTok Shop, Vendor Central
- Pricing
- Not published; quote-based
- Source
- full-service page, leadership
SalesDuo
SalesDuo runs Amazon PPC and DSP and also Walmart advertising. It states it is an Amazon Ads Verified Partner and a Walmart Advertising Partner, and that it supports “350+ brands”. It was founded by Amazon’s former Head of the Vendor Management Program, so Vendor Central is a strength.
It is one of the few agencies that publishes full-service pricing: a retainer from $1,500 a month plus a growth fee on the profitable sales it adds, month-to-month with 30 days’ notice.
Best fit: established brands, including Vendor Central brands, that want a stated price floor and no long contract.
- Website
- salesduo.com
- Based In
- Seattle, Washington (Clutch); offices in New York, Delaware, Dubai and Bengaluru
- Founded
- 2018 (Clutch), by Amazon’s former Head of the Vendor Management Program
- Services
- Full-service management, PPC, DSP, Amazon SEO and listing optimization, Vendor Central, Walmart advertising
- Pricing
- Monthly retainer from $1,500 plus a growth fee on profitable sales added; month-to-month, 30 days’ notice; no setup fees
- Source
- full-service pricing, about, Clutch
Olifant Digital
Olifant Digital publishes its prices: PPC management from $2,000 a month as a flat retainer with no percentage of ad spend, month to month, and consulting from $250 an hour. It offers to refund its management fees if performance does not improve in 60 days, and it publishes its own Amazon advertising benchmarks.
Best fit: brands that want a flat fee and a published guarantee; its hourly consulting option is aimed at brands under $20,000 a month in sales.
- Website
- olifantdigital.com
- Based In
- Offices in Grand Island (New York), London and Berlin
- Founded
- 2018
- Services
- Account management, PPC, DSP, listings and A+ content, SEO, Vendor Central, product launch
- Pricing
- PPC management from $2,000/month; full service from $2,000/month (retainer, no % of ad spend, month to month); consulting from $250/hour
- Source
- pricing, homepage
eStore Factory
eStore Factory publishes PPC-only packages priced by ad spend: $499 a month for brands spending up to $2,000 a month on ads, $999 up to $10,000, and $1,833 above that, billed quarterly on a 3-month contract. It also runs DSP and has its own PPC automation tool, BidBison.
Best fit: smaller sellers and brands that want a known monthly price for ads management.
- Website
- estorefactory.com
- Based In
- U.S. office in Sherman Oaks, California; offices in the UK, Australia and India
- Founded
- 2014 (Clutch)
- Services
- PPC, DSP, listing optimization, Amazon SEO, A+ content, account management, Vendor Central, FBA reimbursements
- Pricing
- PPC packages $499, $999 and $1,833 a month by ad spend (up to $2,000, up to $10,000, $10,000+), billed quarterly, 3-month contract. Other services not published.
- Source
- PPC packages, about, Clutch
Amazon PPC Agencies for Small Businesses
Smaller sellers can get real value from an agency, but the fit matters more than the brand name. Before you sign, check four things:
- Minimum spend or fee. Many agencies only take accounts above a set monthly ad spend or charge a minimum retainer. Ask for it on the first call. If your monthly ad budget is smaller than the fee, a course or a PPC tool you run yourself may be the better first step.
- Whether they run PPC on its own. If your listings are already in good shape, you may only need ads managed. Some agencies only sell full account management.
- Who does the work. Ask whether a named strategist works your account every week, and how many other accounts that person runs.
- What gets reported. A report that shows TACoS and organic rank alongside ACoS tells you whether ads are building the business.
Among the agencies in this guide, three publish details that matter to smaller sellers. eStore Factory’s PPC package for brands spending up to $2,000 a month on ads is $499 a month (3-month contract). Olifant Digital offers consulting from $250 an hour and points brands under $20,000 a month in sales to that option. Canopy Management says it has no minimum for full-service management. Velocity Sellers scopes each account after a free audit and will tell you on that call if a lighter option fits you better.
How Amazon PPC Agencies Charge
Most agencies use one of three models, and several combine them:
- A flat monthly fee for a defined scope.
- A percentage of ad spend, often with a monthly minimum.
- A percentage of sales, or a base fee plus a performance component.
Ask what is included at each price: which ad types, how often the account is worked, whether Sponsored Brands video and DSP cost extra, and how long the contract runs.
Questions to Ask Before You Hire
- Which ad types will you manage in my account, and which will you not?
- How often is my account worked, and by whom?
- Which numbers will my monthly report show, and how do you judge success?
- Will I keep full ownership of my ad account and its history if we stop working together?
- What happens in the first 30 days?
FAQ
An Amazon PPC agency plans, runs and reports on a brand's Amazon Ads campaigns: Sponsored Products, Sponsored Brands, Sponsored Display and often Amazon DSP. The ongoing work is keyword and product targeting, search-term harvesting, negative keywords, bids, budgets and placements, plus monthly reporting on ACoS and TACoS.
Agencies with dedicated Amazon advertising services include Velocity Sellers, Canopy Management, My Amazon Guy, SalesDuo, Olifant Digital and eStore Factory. They differ in whether they run PPC on its own or only inside full account management, which ad types they cover and how they price.
It can be, if the agency's fee is small relative to your ad budget and it will run PPC on its own. Ask for the minimum fee or ad spend on the first call. If the fee is larger than your monthly ad budget, start with a PPC tool or course and revisit an agency once spend grows.
Agencies charge a flat monthly fee, a percentage of ad spend, a percentage of sales, or a mix. Few publish prices; the ones in this guide that do are linked in the comparison table.
ACoS is ad spend divided by ad-attributed sales, which shows whether a campaign is efficient. TACoS is ad spend divided by total sales, which shows whether advertising is growing the whole business, including organic sales.
Next Step
If you want your Amazon ads, and the listings they send traffic to, run by one team, book a free Amazon audit. We will review your campaigns and tell you what we would change first, whether or not you hire us.
