Case Study
Premium Car Care Brand
A Velocity Sellers Case Study
Sales increase in 2024vs. previous year
Growth in Q1 2025
All top-20 products achieved triple-digit growth
Top competitor market sharecompetitor share decreased
Brand market share increased
Conversion rate
Click-through rate
Griot’s Garage is a premium car care brand specializing in tools and supplies for washing, detailing and polishing — designed to help enthusiasts achieve a show-quality finish.
- Increase overall market share
- Improve Best Seller Rank (BSR) for top-performing products
- Enhance brand visibility and awareness
- Keeping up with a constantly changing landscape and competition on Amazon
- Understanding how to effectively implement FBA
- Comprehensive brand audit
- Enhanced visual assets: product images, A+ content, storefront
- SEO-focused copywriting across listings
- Restructured ad campaigns with refined targeting and bidding
- Revamped image stacks, A+ content and storefront
- Highlighted product benefits, usage and “Made in the USA” messaging
- Optimized product titles, bullet points and descriptions with high-value keywords
- Targeted competitor products, captured high-ranking keyword traffic and reached new audiences
Griot’s Garage on Amazon: the full story
The brand
Griot’s Garage is a premium, made-in-the-USA car-care brand with a loyal enthusiast following and a large catalog of detailing products. On Amazon the brand faced a constantly changing landscape and heavier competition for the same shoppers, with an objective set at the top: increase overall market share.
What we found
The engagement began with a comprehensive brand audit across the catalog: how the top products were presented, where the image stacks and A+ content were doing less work than the products deserved, and how the storefront organized the range for a shopper comparing options.
What we did
Velocity Sellers revamped the image stacks, rebuilt the A+ content and reorganized the storefront, prioritizing the products that carried the business. Advertising was run by the same team, so paid traffic proved conversion on target terms while the organic signals caught up.
Results
Sales rose 18.8% in 2024 against the previous year and grew a further 27% in Q1 2025. Every one of the top-20 products achieved triple-digit growth. Brand market share increased 33.6% while the top competitor’s share fell 18.1%. Conversion rate improved 10.5% and click-through rate 15%.
What it shows
When content, catalog and advertising are managed as one operation, gains compound: better images lift conversion, conversion lifts rank, and rank makes the ad spend temporary. The same model is described on our Amazon SEO services and Amazon account management pages.