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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Brand Registry enrollment doesn’t lock your detail page. Unauthorized contributions can change your title, images, and bullets. Here’s how to win listing control.
Most Amazon launches stall in the first 90 days. Here’s the 2026 ranking-velocity playbook — review velocity, ad-to-rank budgets, and the honeymoon window.
A $25 return doesn’t cost you $25 — it costs you $18-30 in stacked fees and lost inventory. The full return-economics breakdown, plus the
Sometimes the agency isn’t the problem. Here are 6 seller-side mistakes that quietly tank account performance — and what good operators do instead.
When a DTC Shopify store actually pays for an Amazon brand in 2026 — the margin math, the CAC trap, and how Buy with
Most brands treat variation images as an afterthought. Here’s which images belong at the parent vs. the child, the swatch and thumbnail rules, and
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