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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Most Amazon accounts waste 25-35% of ad spend on search terms that never convert. The negative keyword and search-term harvesting system we use to
Amazon is consolidating duplicate ASINs more aggressively in 2026. A bad merge can erase reviews, tank BSR, and move your Buy Box. Here’s the
Subscribe & Save isn’t free recurring revenue. We break down the 2026 discount tiers, which SKUs it fits, and the margin math most brands
Real case study: $6.2M Amazon brand’s TACoS silently doubled over 14 months. The 4 root causes, the diagnostic, the 90-day reset that pulled it
TikTok Shop 2026 playbook for Amazon brands — category fit, fee math, CVR and AOV benchmarks, fulfilled-by-TikTok decision, and the 4 things never to
Most Amazon bullet points were written for desktop shoppers in 2019. The 2026 buyer reads 1.4 bullets on mobile and Rufus parses all 5.
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