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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Data from managing 90+ Amazon accounts on Sponsored Products bid strategies — when up-and-down pays, when it burns cash, and the 4 campaign types
Brand Catalog Lock blocks unauthorized edits to your titles, hero images, bullets, and descriptions. Here’s the full playbook.
Amazon DSP self-service playbook for $100K-$500K/month brands — readiness checklist, $10K-15K monthly threshold math, hybrid structure with Sponsored Ads, 4 burn-cash patterns.
Return rate data from 180 Amazon brand audits — category benchmarks, the 8% threshold, BSR drag, Sponsored Brands eligibility risk, FBA returns fee math,
After enrolling 400+ products in Amazon Vine, here is the real ROI math, the 4 SKU profiles where Vine pays, and the 3 patterns
Target Plus is on track for $5B GMV by 2030. Invite-only, SKU-exclusive, no monthly fees. The 2026 playbook for Amazon brands — qualification, category
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