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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

After running video tests across hundreds of brands, here’s what actually moves CVR on Amazon PDPs in 2026 — main image carousel video, A+
Sponsored Display playbook for 2026 — when SD pays, audience vs product targeting, defensive plays, vCPM vs CPC bidding, and the 4 campaign structures
Amazon Stores in 2026 — what most brands get wrong, the 4-page architecture that converts, Stores Insights data, and how to drive 8-14% of
Amazon Marketing Cloud playbook for mid-size brands — when AMC pays for itself, the 4 queries that move decisions, and the threshold where it
After running SQP analysis across 200+ brands, here’s how to use click share vs purchase share to find the real Amazon listing problems your
After auditing 300+ Amazon agency monthly reports, here are the 8 numbers every brand should demand — and the 6 metrics most reports use
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