The Challenges
Home Goods company had a myriad of catalog issues including pricing, chargeback issues, lack of advertising plan, and stagnating Vendor Central sales. Due to a Vendor Central policy, they could not advertise many of their products on Vendor Central.
How Velocity Sellers Helped
In addition to catalog cleanup, optimized listings, and A+ pages, Velocity Sellers launched a Seller Central store for the client. Products with advertising issues on Vendor Central were transferred to their new store as well as the addition of new products.
Results:
- 5% advertising budget of total sales
- 38% increase in sales over same period last year
- 47% of sales from Seller Central in first year
