Omnichannel Marketplace Management
Expand Smarter. Sell Everywhere. Win More.
We help brands scale across Amazon, Walmart, Target+, TikTok Shop, and beyond through unified strategy, operational excellence, and full-service execution.
One Strategy. Every Channel. Total Control.
In today’s fragmented eCommerce landscape, real growth comes from meeting customers where they shop. Our omnichannel marketplace management approach unifies strategy across platforms like Amazon, Walmart, Target+, TikTok Shop, and more. Scale without complexity, stay compliant, and grow smarter.
Full-Service Marketplace Management Includes:
Expert marketplace management solutions to help your brand scale on Amazon, Walmart, Target+, TikTok Shop and more.
Marketplace setup and onboarding (Walmart, TikTok, Target+)
Inventory and fulfillment syncing (FBA, 3PL, WFS, etc.)
Product listing optimization (titles, descriptions, attributes)
MAP enforcement and unauthorized seller monitoring
Performance analytics and reporting
Ongoing account health, compliance, and appeal management
Tailored Growth Strategies for Every Marketplace
Amazon (for Multichannel Sellers)
If you’ve already built traction on Amazon, we help you expand that success across additional marketplaces—without breaking your backend systems. Velocity Sellers unifies Amazon performance data with cross-platform analytics and builds scalable catalog structures that sync listings, pricing, and content. From Seller Central or Vendor Central integration to FBA inventory routing across channels (including Shopify and Walmart), we transform your Amazon foundation into a true multichannel engine. For brands already on Amazon, we bring structure and consistency to multichannel expansion. We support your existing AMS strategy with cross-platform syncing, shared analytics, and scalable content workflows that preserve brand integrity.
Walmart
Walmart’s online marketplace is growing rapidly—and sellers who understand its unique rules and algorithms are the ones winning the Buy Box. At Velocity Sellers, we specialize in Walmart product listing optimization, category targeting, and WFS (Walmart Fulfillment Services) integration. Our Walmart marketplace strategy includes backend optimization for item setup, keyword-enriched content to drive discoverability, and real-time performance monitoring through Walmart Seller Center. With dedicated support for Walmart inventory syncing and review compliance, we position your brand to grow within Walmart’s competitive retail ecosystem.
TikTok Shop
Velocity Sellers helps brands unlock performance on TikTok Shop by combining algorithm-aware ecommerce tactics with viral-ready creative campaigns. Our team supports complete TikTok Shop setup, organic and paid product exposure strategies, and integration with third-party fulfillment or Amazon MCF. We also collaborate with influencers and content creators to amplify reach, while monitoring order flow and operational metrics to ensure a seamless customer experience. Whether you’re launching your first product or scaling existing success, we help you turn engagement into conversions.
Target+
Target Plus (Target+) is an invite-only marketplace designed for curated, high-performing brands—and Velocity Sellers ensures your brand stands out. We help you navigate the complex application and onboarding process, align your catalog with Target’s merchandising standards, and implement a multichannel compliance strategy that keeps your listings live and optimized. We manage Target+ inventory coordination, data syncs, and performance reporting while ensuring creative and product pages meet the high bar of Target’s expectations.
Four Pillars for your Omnichannel Strategy
At Velocity Sellers, omnichannel strategy means more than just marketing—it means unifying your brand across every customer touchpoint and operational layer for consistent, scalable growth.
Marketing Channels
We execute coordinated campaigns across email, SEO, paid social, display, video, mobile apps, and PR to create demand, drive awareness, and position your brand across every customer-facing platform.
Operations
Our team syncs your backend systems—inventory, order routing, product data, and fulfillment pipelines—so your brand can scale without friction across marketplaces and DTC platforms.
Sales Channels
We activate and optimize high-converting sales channels including PPC, organic search, retargeting, social commerce, and mobile—ensuring your customers have a seamless path from interest to checkout, no matter where they start.
Shipping & Fulfillment
We ensure fast, reliable delivery by integrating with your internal logistics or partnering with vetted 3PLs and FBA. Your fulfillment engine becomes an extension of your brand promise.
The Marketplace Management Showdown:
Solo vs Supported
- Navigating different onboarding processes on your own
- Disconnected strategies across Amazon, Walmart, TikTok Shop
- Limited visibility into channel-specific performance
- Inconsistent brand messaging and creative
- Manual fulfillment and inventory management headaches
- Expert-led onboarding for every major marketplace
- Unified growth strategy across all platforms
- Consolidated analytics and performance reporting
- Consistent creative and brand storytelling
- Fulfillment and operations streamlined across channels
Velocity Sellers Expert Quote
Peter Sims ✪
Growth Beyond Listings
Our team doesn’t just optimize your listings—we support the full selling ecosystem. From creative asset production and brand content to fulfillment routing, compliance resolution, and cross-platform automation, Velocity Sellers delivers everything you need to succeed at scale.
Omnichannel Marketplace Success in Action
Case Study
A Quick 50% Increase
for School Supplies Company
50%
Increase in Sales
27%
of sales YTD
School Supplies company had advertising campaigns that were running at a very high cost. They had 750+ products but had not optimized them with keywords and had created no A+ pages. They consistently add products to their line every year but had no growth strategy.
Case Study
Home Goods Company
Saved by Seller Central
38%
Increase in Sales
47%
sales from Seller Central
Home Goods company had a myriad of catalog issues including pricing, chargeback issues, lack of advertising plan, and stagnating Vendor Central sales. Due to a Vendor Central policy, they could not advertise many of their products on Vendor Central.
Case Study
Growing a Business
on Both Vendor and Seller Central
50%
Increase in Sales
80%
increase in revenue
As a vendor to Amazon (through the Vendor Central program from Amazon,) they relied on marketing from Amazon to build their listings and manage their marketing efforts. They had limited communication with Amazon and no plan to grow sales. Their listings were set up with minimal optimization and they were losing out to their competitors, even having lower prices for the same product category.
A Trusted Omnichannel Growth Partner
We’ve helped brands generate over $2 billion across channels by blending strategic oversight, in-house operations, and expert-level platform support.
Frequently Asked Questions (FAQs)
Q: Do you help with onboarding to Walmart or Target+?
A: Yes. We handle everything from brand application and category setup to compliance review and listing readiness. For Target+, we also guide you through the approval process and align your listings with Target’s merchandising standards.
Q: How do you manage inventory across platforms?
A: We use centralized tools and systems to sync inventory across Amazon, Walmart, Shopify, and TikTok Shop. Whether you’re using FBA, WFS, or a 3PL, our team ensures real-time accuracy to prevent overselling or stockouts.
Q: Can I use my Amazon FBA inventory on other marketplaces?
A: Yes. Through Amazon Multi-Channel Fulfillment (MCF), we can route orders from Walmart, Shopify, or TikTok Shop using your existing FBA stock, helping you streamline logistics without duplicating inventory.
Q: What if I’m already live on one or two marketplaces?
A: Perfect. We build on what’s working, fill in the gaps, and scale your presence by expanding into additional marketplaces with optimized listings, channel-specific strategy, and seamless fulfillment alignment.
Expert Tips on Omnichannel Marketplace Success
View Timestamp of the Podcast
0:00 – Meet Shannon Curley: Queen of Rhode Island
5:15 – Brand as Your Reputation Across Platforms
9:30 – AI for Brand Building: Uses and Limitations
18:10 – Great Content Creates Meaningful Connections
23:20 – Omnichannel Strategy: Adapting to Each Platform
31:40 – How can Brands use AI to help them expand?
39:10 – Final Thoughts & Outro
In this featured episode of the Velocity Sellers Podcast, Shannon Curley shares practical insights on brand-building, AI tools, and platform-specific strategies for omnichannel success. Whether you’re just starting out or scaling across multiple marketplaces, tune in for actionable tips on growing your presence with intention.