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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Brand Registry can’t remove resellers selling genuine product. The fix is distribution control — MAP policy, agreements, and cutting the leak at its source.
A data deep-dive on Amazon Subscribe & Save in 2026 — funding tiers, churn math, LTV benchmarks, and a case study where 12% of
Prime Day 2026 ended June 26. The two weeks after decide whether the event compounds or evaporates. Six post-Prime-Day mistakes we see in seller
Every Amazon brand chases another consumer marketplace. Faire is a different motion entirely — B2B wholesale to independent retailers. Here’s when it pays and
Most Amazon lifestyle images show a person your buyer isn’t. Here’s how demographic mismatch quietly kills CVR — and the report that tells you
AMC dropped its cost barrier for any brand running Sponsored Ads. Most sellers still haven’t opened it. Here’s what it shows that Seller Central
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