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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

How to structure your Amazon PPC account in 2026: portfolios, campaign segmentation by intent, branded vs non-branded vs conquest, and the budget-control architecture.
Most brands enroll in Amazon Brand Registry without checking two things that decide whether enforcement actually works: mark type and trademark class. Here’s the
Amazon Haul is the ultra-low-price storefront eating budget demand. Here’s how Amazon Haul affects established brands in 2026 — and the margin math behind
Coupons, promo codes, and Lightning Deals all cost money differently. A data deep-dive on clip rates, redemption, fees, and the margin math that decides
Walmart Marketplace fees are lower, WFS is cheaper than FBA, and new sellers get up to $75K in incentives. Here’s what ports from Amazon,
Prime Day 2026 runs June 23-26. The week-by-week PPC plan — rank-building spend, budget multipliers, bid strategy by campaign type, and the post-event window.
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