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Jake Shwarzbaum. Co Founder and CEO

Jake Schwarzbaum

Founder of Velocity Sellers.

Jake Schwarzbaum is an e-commerce entrepreneur and the Co-Founder & CEO of Velocity Sellers, a leading Amazon and omnichannel growth agency. He co-founded the company with his father in 2016, aiming to solve a critical problem: countless brands with exceptional products lacked a true strategic partner to navigate the complexities of the digital shelf.

Under Jake’s leadership, Velocity Sellers has grown into an industry powerhouse—supporting over 300 brands, generating more than $3 billion in online sales, and expanding client reach into 15+ international markets. In 2023, he stepped into the CEO role to guide the company’s next phase of expansion, emphasizing a “human-led, data-driven” approach to marketplace growth.

Jake’s core expertise lies in building durable, long-term strategies for consumer brands. He specializes in developing data-driven marketing campaigns, advanced PPC frameworks, and operational systems that improve both advertising ROI and supply chain efficiency. His holistic approach doesn’t just increase revenue—it strengthens brand equity and secures market leadership.

Beyond day-to-day operations, Jake is passionate about sharing actionable insights for brands scaling on and beyond Amazon. His thought leadership covers topics such as retail media attribution, omnichannel expansion (Shopify, Target+, social commerce), and the role of AI in listings and creative optimization. He has appeared on industry podcasts including Amazon Legends, and regularly contributes to the Velocity Sellers blog with practical playbooks for sellers.

A graduate of New York University, Jake combines a founder’s mindset with a clear playbook for scaling brands in the digital age. His mission is to help brand leaders navigate complexity, seize growth opportunities, and build long-term enterprise value.

Recent Blog Articles by the Author

Report a Violation, Transparency, Project Zero, APEX — Amazon gives brands four enforcement tools and most use the weakest one. Here’s which stops hijackers
The Buy Box drives ~82% of Amazon sales. In 2026 the cheapest offer rarely wins it. Here’s what actually decides the Featured Offer —
A data deep-dive on Amazon SP placements — Top of Search vs Product Pages vs Rest of Search. Benchmark CVR, CPC, and ACOS by
Switching Amazon agencies is where brands lose access, ad history, and rank. The 2026 transition checklist to protect Brand Registry, ad accounts, and creative
Walmart, TikTok Shop, Target Plus, or DTC — which channel do you add after Amazon, and in what order? A revenue-banded sequencing framework for
A practitioner’s guide to Amazon’s Manage Your Experiments A/B testing in 2026 — what creative to test, how to read results past the dashboard,
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