Blog

What Amazon brands get wrong when launching on Walmart Marketplace in 2026 — fee structure, advertising differences, category fit, and the 4 things never to port from Amazon.

Amazon title structure 2026 — Rufus parsing, mobile truncation rules, brand-first vs benefit-first order, character allocation, and the title patterns that still convert.

Amazon dayparting works in three specific cases and is a waste of time everywhere else. Here is the data from 120 accounts on when ad scheduling actually moves ROAS.

Amazon’s Brand Referral Bonus pays brands ~10% back on external traffic sales. Most brands never claim it. Here’s the qualification, math, and 2026 playbook.

Amazon Posts is free, surfaces in 4 placements, and most brands ignore it. Here’s the 2026 playbook — cadence, content, CTR benchmarks, and what actually drives sessions.

Coupon data from 240 Amazon brand audits — true effective discount, when coupons drive incremental sales vs cannibalize, and the 4 SKU profiles where coupons pay.